Billion Dollar Sellers

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

Episodes

39 minutes ago

15 min

Date: October 12th, 2026
 
Summary: Kevin King breaks down the four AI agents everyone is talking about and how a seller can run them as a team, then looks at Amazon's new About You page and what its AI-built shopper profiles mean for your listings. He also covers an AI freight-quoting tool, a PPC Den episode on the billion-dollar telehealth brands leaving Amazon search wide open, and TikTok Shop's growth across Europe.
 
Key Points Discussed:
 
Your new AI team explained: Claude Code (the architect), Hermes (the night shift), Grok Bot (the remote assistants) and Jev (the triage clerk), and the one thing to never ask each of them to do
How the four agents hand work to each other, and the two rules that keep it from becoming chaos: one owner per job, and hand-offs somewhere you can see them
Seller jobs that work today: overnight monitoring, sorting reviews and leads at volume, drafting without sending, and clicking through portals with no API
House rules for any AI team: logins stay human, agents draft and humans send, and a spend cap on everything
SnipeRate, an AI shipping employee that requests, chases, compares and negotiates freight quotes for you
Amazon's About You page, which lets shoppers see, edit and delete the AI-generated profile Amazon has built of them
The viral misfires, from miniature blimp owners to "interested in world domination", and why confident wrong guesses matter
Why sellers should care: personalized search, Lists and reviews as profile inputs, and the attribute language your listing needs
Stack Influence and micro-influencer product seeding at scale
The spillover effect: nine of the 11 biggest telehealth brands don't sell on Amazon, leaving their branded search traffic to competitors
How Hims' Thick Fix TV campaign tripled branded searches, and why you either catch that demand or someone else harvests it
Sean's playbook: spotting breakout keywords, cutting the bottom 5% of your catalog every quarter, turning product inserts into Meta retargeting audiences, and the one DSP use case worth it
TikTok Shop in Europe: the UK holds about 65% of the market, while Spain, France, Germany and Italy roughly double year on year
The Billion Dollar Sellers Club: three live expert calls a month, $9 for the first 30 days
 
Links Mentioned:
 
Robert Prime's AI agent breakdown at AI Intelligence
SnipeRate, your AI shipping employee (enter BDSN125 for 125 free credits)
Find your own Amazon About You profile
The LinkedIn thread of About You guesses
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
The Billion-Dollar Brands Leaving Amazon Search Wide Open (The PPC Den Podcast)
Join the Billion Dollar Sellers Club for $9 (code BDSC)
 
Hot Picks:
 
Amazon's Big Deal Days hits almost $10B in sales
Amazon lets brands decide who can change their own content
Shopify now lets you pay suppliers direct from your Shopify balance
 
Stump Bezos Answer: Cyber Monday sales in the US are expected to hit $15.1 billion, nearly a third of Adobe's projected $47.5 billion Cyber Week.
 
Parting Shot: "Failure is not the outcome. Failure is not trying. Don't be afraid to fail." – Sara Blakely
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

39 minutes ago

15 min

5 days ago

15 min

Date: October 8th, 2026
Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles, before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how Stickerbox went from $3,000 a month on TikTok Shop to $50,000 in a single day, alongside new data on Alexa-driven shopping traffic and a tool that splits a consumable brand's TACoS between new and repeat customers.
 
Key Points Discussed:
 
Claiming the aisle: Amazon lets Brand Store owners request a short custom URL, and each category word can point to only one store
Amazon's Brand Store data: new-to-brand visitors are 62.7% more likely to buy and spend 72.3% more per order
How to request a short URL through the Amazon Ads console (not Seller Central) in four steps, with approval in 24 to 48 hours
Tracking each placement with channel tags in Stores Insights, and where to keep using Amazon Attribution links for the Brand Referral Bonus
A compliant route for non-US sellers onto TikTok Shop US through their own US company
Marketing Misfits with Jono Alderson, former head of SEO at Yoast, on whether SEO is dead in the age of AI search
Alexa traffic to Amazon product pages up almost 490% in 11 months, with a holiday spike that has largely held
ChatGPT names only two or three brands per category: Google organic converts around 1.8% against roughly 16% for ChatGPT traffic
Dan Ashburn's seven-step answer engine optimisation (AEO) playbook, from Bing Webmaster Tools to rewriting 30% of key pages every 90 days
Why a consumable brand is really two businesses, and how blended TACoS can hide losses on new customers
Stickerbox case study: $367,480 in TikTok Shop revenue in under three months, 99.6% of it from affiliate creators
Spin Master's reported $35M to $50M acquisition of Stickerbox maker Hapiko, about nine months from launch
 
Links Mentioned:
 
Ecom Coffee Break: twice-weekly ecommerce news and marketing tips
Online Seller Solutions (Vanessa Hung)
Selling on TikTok Shop US from outside the USA: Dan Ashburn's live session replay
Marketing Misfits: Is SEO Dead? The Truth About AI Search, AEO, and Google in 2026
AI SEO in 44 Minutes: How to Get ChatGPT to Recommend Your Business
My Real Profit: audit your new-customer vs repeat-order split
House of Marketers: the Stickerbox launch campaign
Bullseye Sellers: the Stickerbox TikTok Shop turnaround
 
Hot Picks:
 
TikTok adds an AI shopping assistant and brand direct buying
Alexa for Shopping 100,000 prompt study
ChatGPT ads just got serious for e-commerce brands
 
Stump Bezos Answer: According to a16z, as of April 2026 only 2.2% of US households pay for an AI tool subscription like ChatGPT or Claude.
 
Parting Shot: "You don't learn to walk by following the rules. You learn by doing, and by falling over." - Richard Branson
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
 
 
 

5 days ago

15 min

7 days ago

14 min

Date: October 5th, 2026
Summary: Kevin King breaks down Review Requests, a new Amazon ad type that pays to put one-tap review prompts in front of verified buyers, and explains why it can speed up bad news as easily as good. He also covers Amazon opening Ads Data Manager so sellers can target their own customer lists, five ranking mistakes that burn inventory, and Amazon retiring the Ads Console as Amazon Ads Agent starts setting bids and budgets for you.
 
Key Points Discussed:
 
Review Requests: a new Amazon Ads type that shows review prompts to verified buyers on high-traffic pages like the homepage, with early tests showing 3x more ratings and reviews per week
The fine print: US-only open beta from late October 2026, for products under 1,000 ratings and reviews and accounts with no active policy violations
The catch: a lukewarm buyer now gets a one-tap prompt, so a weak product collects bad reviews faster, and Amazon hasn't said how the ad is billed
Six steps to take before the beta opens, from pulling your ASIN list to tracking cost per new review against the free Request a Review button
Interesting stats: the overlap between top TikTok Shop and Amazon sellers runs mostly from TikTok to Amazon, not the other way around
Amazon opens Ads Data Manager to all advertisers in 30+ countries, turning email lists, Shopify buyers and loyalty members into ad audiences with no DSP budget required
Four plays to run with your customer data, a five-step setup, and a 30-day three-segment test
Software tool of the day: My Real Profit splits a consumable brand's TACoS between new customers and repeat orders
Five ranking mistakes that burn your inventory, from Alina at The Ranking Pill
Stack Influence for micro-influencer product seeding at scale
Amazon retires the Ads Console as sponsored ads and DSP merge into Amazon Ads Agent, with auto-optimized bids and budgets arriving in the US in January
Amazon DSP becomes DVA, plus Full-Funnel Campaigns, Branded Conversations in Alexa for Shopping, and plain-English reporting
The FTC and state AG lawsuit over allegedly hidden auction surcharges, with trial set for next year
 
Links Mentioned:
 
My Real Profit: check your new vs. repeat customer TACoS split
Alina at The Ranking Pill
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
 
Hot Picks:
 
Advertisers can directly influence Amazon's Alexa responses
US Post Office partners with Amazon on same day delivery pilot
As A.I. agents begin shopping, brands change their sales pitch
Amazon lets you manage Walmart, Shopify & TikTok sales on Amazon
 
Stump Bezos Answer: $1 per taco. $25 minus the $3.75 referral fee, $5.25 FBA fee and $4 landed cost leaves $12, spread across 12 tacos (4 holders x 3 tacos).
 
Parting Shot: "I'm only rich because I know when I'm wrong … I basically have survived by recognizing my mistakes." — George Soros
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)
 
 
 

7 days ago

14 min

Sep 28, 2026

15 min

Summary: Kevin King covers Alibaba's new expert-trained AI agents for ecommerce sellers, the biggest announcements from Amazon Accelerate 2026, a rule-based bidding setting that is lowering ACoS, and a 99% duty drawback refund hiding in sellers' shipping records.
 
Key Points Discussed:
Accio Work: Alibaba's agentic AI tool built specifically for ecommerce sellers
Why the "wrapper" around an AI model matters, and how expert SOPs became one-click agents
How underdog products win in Amazon's AI shopping by naming specific use cases
Five key announcements from Amazon Accelerate 2026, from the official Claude plugin to listing protection
Rule-based bidding: setting a target ROAS to lower ACoS without tanking your campaigns
Duty drawback: reclaiming 99% of duty and Section 301 tariffs on inventory that left the US
Stack Influence platform for micro-influencer collaborations
 
Links Mentioned:
Accio Work (grab your 500 free tokens)
Billion Dollar Sellers Club: full session with Tim Jordan (try it for $9)
Full breakdown of the Amazon Accelerate 2026 changes
Stack Influence Platform (10% off when you sign up this month)
Blueland Micro Influencer Campaign Case Study
Have Chris Rawlings take over your PPC
 
Hot Picks:
Shopify to use Meta's Muse for agentic checkout
Amazon massively expanding same-day delivery
Amazon is now showing search results tailored just to you
Amazon rolls out passkeys to prevent shared Seller Central logins
 
Stump Bezos Answer: You need about 500 words of context in AI for every written word
 
Parting Shot: "I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying." (Jeff Bezos)
Billion Dollar Sellers Media Library
The Ecom Oracle
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.

Sep 28, 2026

15 min

Sep 24, 2026

16 min

Date: September 24th, 2026
Summary: Kevin King explains how Amazon's brand-name stripping and new AI title rewrites can make your best keyword vanish from search, walks through Walmart's listing scorecard and launch playbook, covers Google's new AI performance report for merchants, and introduces a free tool that shows your Shopify listing the way an AI agent sees it.
 
Key Points Discussed:
How Amazon removes less recognisable brand names from titles in search, and why it costs you when your brand name is also your main keyword
Amazon's 75-character title limit, AI title rewrites and the new Item Highlights field
A five-minute check to compare your live search title with your backend title
Walmart's listing scorecard, category opportunities and the Pro Seller badge
A Walmart launch sequence: title structure, right-to-win checks, advertising, outside traffic and review syndication
Dragon.fish on email list warm-up and capturing marketplace buyer emails
ChatGPT stats showing commercial conversations rising from 13.9% to 19.2%
Google Merchant Center's new AI performance tab and how to rewrite your feed for conversational search
Shop Cat Explorer and how Shopify's Catalog API feeds product data to AI shopping agents
 
Links Mentioned:
Billion Dollar Sellers Club (try it for $9)
Dragon.fish
Targeted by the FTC: The $56M Comeback Story (Marketing Misfits on YouTube)
Marketing Misfits Newsletter
Shop Cat Explorer
 
Hot Picks:
The threat AI Agent Instinct and Meta's Muse have to Amazon
Amazon blocks Meta's Muse agentic AI from shopping its site
Shopify filters out bots to show human-only traffic to stores
$750 billion from AI search by 2028: listings need to change
 
Stump Bezos Answer: 33% of shoppers research their holiday gifts before October 21
 
Parting Shot: "Concentration produces wealth. Diversification protects wealth." (James Clear)
 
Billion Dollar Sellers Media Library
The Ecom Oracle
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
 
 

Sep 24, 2026

16 min

Sep 21, 2026

11 min

Date: September 21st, 2026Summary: Kevin King breaks down why there's an 80% chance a split test beats your current main image, how to test angles before variations, four image fixes to make before Q4, why packaging photos keep winning the main slot, and ocean freight rates climbing toward $10,500 a container.
Key Points Discussed
 
The BDSC main image panel with Matt Kostan of ProductPinion, Kamal Singh of AMZ One Step, and John Aspinall
Why the challenger beats your existing main image about 80% of the time, and the 2 to 5x click-through gap at stake
Testing angles before variations, and Kamal's 5-2 rule sanity check
Why image guidelines are not terms of service, and the dummy listing suppression dodge
Matt's testing sequence: baseline against real competitors, 75% statistical significance, and watching behaviour over votes
The cheapest conversion lift: a concrete visual size reference instead of a number
US TikTok visitors by age, and why it's now a millennial platform
Four image fixes to make before Q4 from Kamal Singh
Why packaging photos win the main image slot: pixel utilization
Ocean freight spot rates near $10,500 a container ahead of Golden Week
Stack Influence for micro-influencer product seeding at scale
 
Links Mentioned
 
ListingOptimization.ai (generates image variants and pushes them into ProductPinion for one-click testing)
Billion Dollar Sellers Club (full main image panel, the Big Book of Main Image Ideas, and the free image-recognition tool, try it for $9)
Dragon.fish (BDSN Feature of the Day: email list warm-up and marketplace buyer capture)
Stack Influence (10% off if you sign up this month)
Blueland Micro Influencer case study (13X ROI scaling influencers on Amazon)
Drewry's World Container Index
 
Hot Picks
 
Amazon raises minimum wage to $20/hr with average of $24
Whatnot cuts seller fees today to as low as 3% for top sellers
Alexa for Shopping prompts showing up under Sponsored Discovery
Prime Big Deal Days is back October 6 & 7
 
Stump Bezos Answer: Subscribe & Save products with a 10 to 15% discount drive a 1.8X sales conversion increase.
Parting Shot: "Spend your money on the things money can buy. Spend your time on the things money can't buy." — Haruki Murakami
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
See the full Billion Dollar Sellers Media Library
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

Sep 21, 2026

11 min

Sep 17, 2026

17 min

Date: September 17th, 2026
 
Summary: Kevin King walks through the five numbers that show whether a TikTok creator will actually sell your product, and how to recruit, brief, and keep the creators who deliver. He also covers a hidden AI video ad builder inside Amazon's ad console, Similarweb and Statista's State of Ecommerce 2026 report on how shoppers are stacking AI on top of search, and the three send windows that decide which Black Friday emails get read.
 
Key Points Discussed:
 
The five numbers that show whether a TikTok creator will sell: post-fulfillment rate, engagement ratio, shares and saves, consistency, and comment quality
Why follower count and standalone GMV mislead, and JoinBrands' practical filter of $10K+ GMV, an 89%+ post rate, and a matching niche
Fixing the cold start with a seeding round of roughly 100 creators for about $2,500 plus product cost
Writing a complete first outreach message, following up after the sample ships, and briefing creators with bullet points instead of scripts
Paying to keep the winners: high starting commissions, GMV bonuses, retainers, and community building
Amazon's advanced AI video builder for streaming TV, and porting its videos into Sponsored Brands video ads (with an 8% ACoS example)
Jake Thomas on Marketing Misfits: the psychology of YouTube titles and the three click-worthy emotions of curiosity, fear, and desire
Interesting stats: LLC formation costs by state, from $35 in Montana to $1,000 in Massachusetts, plus California's $800 annual LLC tax
Similarweb and Statista's State of Ecommerce 2026 report: AI appeared in 11.4% of US shopping journeys, and 89% of those also used search
AI referrals growing 203% year over year from a 0.4% share, and Alexa for Shopping (formerly Rufus) product page traffic up 537%
Amazon's category winners and laggards, and why catalogs are growing faster than shopper attention
Agentic checkout, shopper trust in AI purchasing, and getting product data ready for a machine to reason over
Omnisend's three Black Friday send windows (6 to 9 AM, 12 to 2 PM, 8 to 10 PM) and a specific job for each send
Resending to non-clickers, local-time sending, phone-first email design, and Amazon Attribution links for the Brand Referral Bonus
 
Links Mentioned:
 
EUKA.ai, the creator-sourcing platform where panelist Jordyn runs partnerships
Try the Billion Dollar Sellers Club for $9
Chris Rawlings on Amazon's hidden AI video ad builder (video)
Marketing Misfits: The Psychology of YouTube Titles with Jake Thomas (video)
Subscribe to the Marketing Misfits newsletter
 
Hot Picks:
 
Micro and nano influencers claim 50% of marketing budgets
Amazon Prime Big Deal Days deadline extended to Sept 22
Amazon parts ways with 21 Air after Miami Prime Air crash
 
Stump Bezos Answer: Amazon has slightly over 10,000 return drop-off locations, enough to put one within 5 miles of 80% of the US population.
 
Parting Shot: "I am wealthy in my friends." From William Shakespeare's Timon of Athens.
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

Sep 17, 2026

17 min

Sep 14, 2026

17 min

Date: September 14th, 2026
 
Summary: Kevin King walks through the ugly photo trick a Titan Network seller uses to open launches at 4.7 or 4.8 after every Vine unit is redeemed, and Anthony Cofrancesco's 15-minute method for letting Amazon tell you which image belongs in slot two. He also covers fresh Amazon PPC benchmarks, Marketplace Pulse data showing that traffic between TikTok Shop and Amazon runs almost entirely one way, and the rebuilt FBA New Selection Program (2026) with its October 31st opt-in deadline.
 
Key Points Discussed:
 
The ugly photo trick for Vine: one plain unedited photo, marketing stripped out of the title, bullets and description, a low price, and premium packaging in the first carton or two into FBA
Why it works: Vine reviewers grade the gap between what they expected and what arrived, so lowering the expectation and then beating it redirects their attention to the box instead of the listing
Two exceptions to the one-photo rule: anything ingested or applied to the body still gets an ingredients photo, and products that already ship in nice packaging keep the box out of the images until the Vine window closes
Three things to know first: Amazon sets the FBA fee from the Vine packaging and only remeasures every 90 days, reviewers occasionally post photos of the nice box, and none of this rescues a product that cannot compete on its own
Anthony Cofrancesco's image audit: pull Key Success Attributes from Product Opportunity Explorer, then reorder your existing images to match that order and watch unit session percentage for 14 days
Breaking up the kitchen sink graphic into a single-feature image, with one callout and plenty of white space
The 18 image types, tagging the secondary images of your top five to ten competitors, and filling any type that appears in 40% or more of the niche, with testimonial graphics the cheapest gap to close
Testing rules: one change at a time, check every two or three days, revert on a 10% conversion drop that holds for a week, keep anything that improves even 2%
Ad Badger PPC benchmarks: $1.22 average cost per click and roughly 30% ACoS across categories, with books cheapest and clothing highest at around 42% ACoS
Marketplace Pulse overlap study: only 498 sellers appear in both top-10,000 lists, and winning on TikTok makes you five times more likely to also win on Amazon than the reverse
Measuring TikTok in Amazon branded searches rather than in-app GMV, and skipping the channel entirely if the product cannot be demonstrated on camera
The cash flow timing gap for fast-growing sellers, and inventory-backed revolving credit as a way to fund larger POs
FBA New Selection Program (2026): reduced referral fees on the first $25,000 for 365 days, 120 days of storage, return processing and liquidation waivers on the first 200 units, 90 days of free storage, and bigger inbound placement credits
The October 31st deadline after which the programme becomes opt-in, and the one click in Seller Central needed to keep the benefits
 
Links Mentioned:
 
Register for tomorrow's free live training on Amazon images and video with AI
Billion Dollar Sellers Club: try it for $9
Amazon PPC benchmarks: average cost per click hits $1.22
See how Liquid Inventory from eCapital works
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
 
Hot Picks:
 
2026 holiday spending expected to top $1 trillion in the USA
Amazon pilots ads in ChatGPT
Google AI mode prefers more expensive products
 
Stump Bezos Answer: Anker sold roughly $1.2 billion on Amazon in 2025, which was about 46% of the company's total sales.
 
Parting Shot: "The value of a company is the sum of all problems solved." — Martin Lorentzon, cofounder of Spotify
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

Sep 14, 2026

17 min

Sep 10, 2026

12 min

Date: September 10th, 2026
Summary: Kevin King shares how Fernando Campos survived an Amazon account suspension that wiped out a $35M business and left him $6M in debt, then rebuilt to $50M a year, and why the strategies that win on Amazon fail on TikTok Shop. He also runs through the best side events at Amazon Accelerate, a free tool that makes the Category Listing Report usable, and Meta's new Muse shopping agent, which launched with millions of Shopify products already inside it.
 
Key Points Discussed:
 
Amazon Accelerate (September 22 to 24, Seattle) and why Athena Severi's pre-vetted 7–9 Figure Ecom Founder Evening at Rider is the side event to prioritise
The full Accelerate week party rundown from Danan Coleman's eCom Triage master list, from the Topgolf seller social to the SmartScout and Pattern boat party
China Magic training replay: the purchase order terms (10% deposit, balance 120 days after shipping) that kept $400K in Lyden's account
Fernando Campos of Hive HQ on negotiating $6M of debt down to 11 cents on the dollar and rebuilding a $50M a year business after suspension
Demand capture versus demand creation, and why social commerce needs at least $15K a month to test properly
Where Amazon DSP demand converts off Amazon: Walmart takes around 23% and Target around 19%, while Costco (around $420) and Best Buy (around $370) lead on average sale price
What the Category Listing Report (CLR) shows, how to request it in Seller Central, and the instant single-ASIN shortcut
Vanessa Hung's free tool for decoding the item type keywords (ITKs) in your CLR
Meta's Muse AI agent launching with Stripe's Link checkout and millions of Shopify Catalog products already shoppable
Why AI shopping agents read structured catalog data rather than listing copy
 
Links Mentioned:
 
Athena Severi's 7–9 Figure Ecom Founder Evening at Rider (request your invitation)
Danan Coleman's master list of eCom meetups and parties
China Magic training replay
Why 99% of Amazon Sellers Fail on TikTok Shop, Marketing Misfits with Fernando Campos (video)
Seller Central single-ASIN backend data URL (swap XXXXXXXX for your ASIN)
Vanessa Hung's free Category Listing Report tool (flatfiletransfer.com)
Billion Dollar Sellers Club (try it for $9)
 
Hot Picks:
 
Amazon says it will soon deliver 90% of its US packages itself
Are you really ready for Q4 traffic? Do this on Amazon now
Temu spent $962 million on ads using fake creators on Meta
 
Stump Bezos Answer: Shoppers who click on a Sponsored prompt convert 48% more often than those who don't.
 
Parting Shot: "Most people give up just when they're about to achieve success. They quit on the one yard line. They give up at the last minute of the game, one foot from a winning touchdown." - H. Ross Perot
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

Sep 10, 2026

12 min

Sep 7, 2026

19 min

Date: September 7th, 2026
Summary: Kevin King unpacks a wave of reviews disappearing from listings with no notification from Amazon, and the diagnostic steps sellers should take before writing an appeal. He maps September's crowded e-commerce conference calendar, including whether Amazon Accelerate is worth the trip, covers a tool that rebuilds one winning video ad into ten, and explains a 35% fulfillment discount on TikTok Shop orders most sellers haven't noticed.
 
Key Points Discussed:
 
Reviews disappearing off listings with no Performance Notification, no Account Health violation and no email — dozens per listing, in some cases more than a hundred
Or Shamosh's read: it looks consistent with a broader review re-evaluation, but Amazon hasn't announced anything, so he won't call it a Q4 purge
Why competitor sabotage is the wrong starting point — Vine reviews vanishing too, removals hitting multiple ASINs, and unrelated sellers losing reviews the same day
Samuel Cohen on what a genuine attack looks like in supplements: flooding a listing with reviews in both directions, then reporting either direction as manipulation
Cory Martin's case — roughly 35% of organic reviews lost, traced to a backend classification mismatch on the parent ASIN via Amazon's own missing-review diagnostic
Sana Ullah's case — 25 reviews gone with no notice, returning on their own at two or three a day
The seven-step response: screenshot and date everything, save review URLs and reviewer names, check your variations, confirm new reviews still publish, audit how you ask for reviews, don't lead with the competitor theory, and escalate with identified reviews rather than aggregate counts
Last-click attribution stats — 44 to 47% of shoppers who first heard about a brand on TV, YouTube or a podcast still order through Google search, and only about 22% of TikTok-sourced shoppers check out on TikTok
Amazon Accelerate, September 22 to 24 at the Seattle Convention Center: why the Seller Café, the hallway networking and the Block Party justify the trip more than the main stage content does
Top Dog Summit, September 8 to 10 in Limassol, Cyprus — 80 seats, sellers only, workshops and one-on-ones instead of keynotes
The rest of the September map: Alibaba CoCreate, Commerce Roundtable and Amazon Ads unBoxed, plus DealCon in Austin in October
Higgsfield's Ad Multiplier — swapping the person, wardrobe and setting in a proven video ad while the cuts, pacing, camera motion and audio stay locked, with localised captions and synthetic voiceover per marketplace
Inventory as collateral rather than just a use of cash, and revolving credit lines secured against stock such as eCapital's Liquid Inventory
35% off Standard and Expedited Multi-Channel Fulfillment (MCF) rates on TikTok Shop orders shipped to US addresses since July 16th, running for at least 12 months
The catch: orders only qualify if they reach Amazon tagged through a participating integration partner, and the discount replaces rather than stacks with 2026 Preferred Pricing on TikTok orders
 
Links Mentioned:
 
The BDSN archive of past issues
Or Shamosh's Amazon Sellers Appeal
Athena's 7-9 figure ecom founder evening at Amazon Accelerate
Tomer Rabinovich's Top Dog Summit
Alibaba CoCreate
Commerce Roundtable
Amazon Ads unBoxed
DealCon
Full list of European ecom events
Higgsfield Ad Multiplier
Higgsfield MCP address for the Claude connector
See how eCapital's Liquid Inventory works
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
Amazon's MCF calculator
 
Hot Picks:
 
Alexa can now alert customers when they might like something new
Amazon's response to the FTC's lawsuit about sponsored ads
ChatGPT shopping results now come from product feeds only
Creator industry admits fee pricing is out of control
 
Stump Bezos Answer: YouTube does over $45 billion in annual ad revenue, on top of the $350 billion-plus Google grosses from search advertising.
 
Parting Shot: "Develop success from failures. Discouragement and failure are two of the surest steppingstones to success." — Dale Carnegie
 
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 
See the full Billion Dollar Sellers Media Library
 
Ask the Ecom Oracle your ecom questions (better than Chat GPT!)

Sep 7, 2026

19 min

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