The 1-click that instantly drops ACOS

June 12th, 2025

Kevin King discusses Amazon's AI-driven changes to search bar suggestions, the Amazon Influencer Program myths, new PPC targeting strategies, and Amazon's AI video generation tool for sellers.

Key Points Discussed:

• Amazon's AI revolution in search bar auto-complete suggestions using Large Language Models
• How to optimize product listings for LLM-generated search suggestions
• Amazon Influencer Program myths debunked - approval with under 300 followers possible
• Why most brands waste 65%+ of ad spend on customers already planning to buy
• Amazon's new PPC audience targeting that drops ACOS with one click
• Amazon's free AI-powered video generation tool for product ads
• Walmart's drone delivery expansion to 100 more stores across 5 cities
• New Amazon Brand Metrics and Customer Journey Analytics reporting

Links Mentioned:

• Growth Hacking Live Event - San Diego, September 2025
• Amazon's Auto-Complete Ranking Research Paper
• YouTube: An Amazon Aggregator Destroyed My Brand - Brand Rescue Mission Episode 1
• Amazon Influencer Program Webinar
• Amazon Influencer Program Myths Debunked
• YouTube: Amazon's NEW Audience PPC Targeting Instantly Lowered our ACoS
• BTR Media
• Mystery Link of the Day
• Amazon AI Video Generator Tool

Hot Picks:

• Tariffs on Chinese imports to go to 55% under new trade deal
• Chinese imports to USA down 34% in May, lowest in 5 years
• Amazon has killed its Amazon Posts program that never worked

Stump Bezos Answer: Only 22.9% of Amazon searches are branded

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