Billion Dollar Sellers

Optimizing Amazon in a Rufus & Cosmo World

In this episode, Kevin King deep dives into Amazon's new AI-driven COSMO system, discusses the importance of Rufus optimization, and shares key strategies for sellers to adapt to these new tools. He also covers interesting Amazon statistics and micro-influencer marketing opportunities.
Key Points Discussed:
Understanding COSMO's intent-based search system
Steps to optimize listings for COSMO
The importance of Rufus optimization
Vanessa Hung's three-step Rufus optimization process
Micro-influencer marketing strategies with Stack Influence
Market Masters Think Tank event announcement
Links Mentioned:
Online Seller Solutions
RUFUS Scorecard tool
Vanessa's ChatGPT prompts
Stack Influence Platform (10% off in November)
Market Masters Think Tank video overview
Amazon Podcast Gold:
The PPC Den: Amazon PPC Advertising - Discussion on profit analytics per product
That Amazon Ads Podcast - Understanding CPC bidding mechanics
The Ecommerce Lab #259 - Case study on EBITDA improvement through policy implementation
Hot Picks:
TikTok's ban losing support in the USA
Amazon pushing "Made in India" through Global Selling Program
BFCM discount strategies
Amazon's liability for third-party seller defective products
Parting Quote: "It is the poor who know well the price of everything but the worth of nothing."
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.
 
 

How to Protect Your IP on Amazon & Understanding Meta Ad Budgets

Kevin King discusses the importance of Google Knowledge Panels, analyzes 1P vs 3P Amazon seller statistics, explains the new Amazon Marketing Cloud features, covers BOIR filing requirements, and shares insights on Meta advertising budgets.
Key Points Discussed:
Benefits of Google Knowledge Panels for brands
Comprehensive comparison of 1P vs 3P Amazon sellers
Amazon Marketing Cloud (AMC) integration with Ad Console
BOIR filing requirements and deadlines
Meta ads testing budget calculations
IP Moat brand protection software overview
Lake Como's innovative "canned air" marketing
Links Mentioned:
Google Knowledge Panel
Grapevine Creator Platform
Destaney Wishon's LinkedIn Post on AMC
FinCEN BOIR Filing Portal
IP Moat Brand Protection Software
Titan Network Holiday Party Tickets
Hot Picks:
Help a Reporter Out platform closure announcement
Google's new seller ratings on shopping ads
Trump's expected TikTok ban intervention
Upcoming Events:
NYC Holiday Party - Dec 4th (1 Hotel Central Park)
Brisbane Holiday Party - Dec 6th (Lina Rooftop)
London Holiday Party - Dec 10th (Haymarket Hotel)
Miami Holiday Party - Dec 15th (Komodo Miami)
LA Holiday Party - Dec 21st (Amarano Hotel)
Parting Quote: "The best way to get the right answer on the internet is not to ask a question; it's to post the wrong answer." - Cunningham's Law
Stump Bezos Answer: Berlin-based SellerX was Blackrock's latest nine-figure loss in the Amazon aggregator space.
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.

Protecting Your Brand Against Counterfeiters & Amazon's Temu Competitor

Kevin King discusses strategies to protect against counterfeiters with ME BRAND founder Kitty Lai, explores Amazon's new low-price storefront "Amazon Haul," analyzes De Minimis shipping trends, and shares insights from Dario Amodei's discussion on AI advancement.
Key Points Discussed:
Brand protection strategies from Kitty Lai
Amazon Haul launch details and features
De Minimis packages trend analysis
AI development timeline with Dario Amodei
Cash flow strategies for e-commerce sellers
Stack Influence micro-influencer platform overview
Q4 FBA reimbursement optimization
Links Mentioned:
ME BRAND
Vericast report
Walmart Marketplace Seller Application
Lex Fridman Podcast #452 with Dario Amodei
Link to Melio
Zero Interest Credit Card Comparison Tool
Blueland Micro Influencer case study
Stack Influence Platform Sign-up (10% off)
Getida FBA Reimbursement Service
Amazon Podcast Gold
The AM/PM Podcast - How to tap into Latin America
The PPC Den - Why the 'Perfect' PPC Account is a Myth?
Amazon Seller School - Amazon News: Key Strategies, Top Cities & Tactics for Seller Success
Hot Picks:
De Minimis package volume trends from 2018-2023
Walmart's holiday season marketplace opportunities
AI safety level progression and implications
Credit card strategies for Amazon sellers
Parting Quote: "Create more problems and your customers will be more likely to purchase your solution."
Stump Bezos Answer: 81% of Amazon 3P sellers gross less than $120,000 annually.
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.

Search Rank Factor Stack for Amazon Sellers

Kevin King discusses Amazon's new Rufus AI challenges and opportunities, breaks down credit card strategies for FBA sellers, explores search rank factors, and shares Market Masters event insights.
Key Points Discussed:
Rufus AI opportunities and challenges for sellers
Search Rank Factor (SRF) stack breakdown from Brian Johnson
Best credit cards for Amazon FBA sellers
BDSS Market Masters Think Tank event highlights
Search Query Performance template from Andrew Bailiff
CapEc inventory funding opportunities
Links Mentioned:
BDSS Market Masters Think Tank Video
Dog Walker for Rufus Chrome Extension
Link to DeepM's Website
AM/PM Podcast Episode 420 with Brian Johnson
Upgraded Points full story
TravelMore Con Replays ($149)
Andrew Bailiff's Search Query Performance Template
CapEc Funding Application
Hot Picks:
Key differences between Amazon SEO and Google SEO
How TikTok Shop is reimagining Black Friday and Cyber Monday
How Amazon sellers are navigating capacity constraints
Parting Quote: "You are precisely as big as what you love, and precisely as small as what you allow to annoy you."
Stump Bezos Answer: YouTube made $31.51 billion in 2023, compared to the US traditional broadcast industry's $33.84 billion.
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.

Secret fix that boosts Amazon listings

Kevin King discusses upcoming tariff changes affecting Amazon sellers, reveals a powerful listing issue solution, analyzes declining interest in Amazon seller tools, and shares holiday networking opportunities.
Key Points Discussed:
Proposed Trump administration tariff changes impacting imports
De minimis threshold modifications and implications
Listing Issue Specialists tool within Seller Support
Traffic decline trends for Amazon seller tools
Stack Influence micro-influencer platform success metrics
A/B testing tools comparison
Helium 10 listing optimization strategies
Global holiday networking events
Links Mentioned:
Daniela Bolzmann's Title Calculator Spreadsheet
Matt Farm's TikTok video
Scott Needham's LinkedIn Analysis
Blueland Micro Influencer Case Study
Get 10% off Stack Influencer in November
Max Sigurdson-Scott's Selling from the Beach newsletter
Titan Holiday Party Tickets
Hot Picks:
Amazon UK tightens return policies for international sellers
Amazon invests in Spotter
Ghost product liquidation marketplace raises $40M Series C
Essential tips to maximize bottomline on Walmart this Black Friday
Parting Quote: "You don't need to do anything wrong to get death threats, kidnapping threats, extortion threats and so on. You just need a big enough audience."
Stump Bezos Answer: 78% of top 50 retailers in North America are USA-based and 8% are China-based
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.

Best AI product photo tool revealed

Kevin King discusses AI image generation tools for Amazon sellers, critical legal considerations for AI-generated product photos, major logistics developments, and Amazon's record-breaking Q3 financial results.
Key Points Discussed:Copyright implications of AI-generated product images
Amazon FBA Export Program expansion to 136 new countries
Changes in Amazon's inbound fulfillment process
Walmart's Multichannel Solutions (MCS) program launch
Top 10 AI image generation tools comparison results
Amazon-Temu arbitrage issues
Amazon's Q3 FY24 financial results
Chinese seller dominance on Amazon marketplace
Links Mentioned:BDSS Market Masters Think Tank Video
Get started with MCS today
Envision Horizons AI Image Tools Report
Amazon AI Labs - Creative Studio
Trung Phan's LinkedIn Post on Temu Arbitrage
Bozeman Clicks PPC Management Services
Freedom Ticket Webinar Registration - "3 Steps to Better Amazon Content"
AM/PM Podcast Episode 419 with Daniela Bolzmann
Hot Picks:Amazon & Google sue same groups over online fake reviews
Amazon: cross-docking problems lead to West Coast capacity issues
Complete guide to maximizing Amazon video ad effectiveness
AliExpress now welcoming Western retailers to list on its site
Ocean freight rates on a downward trend, surcharges may still apply
Parting Quote: "Don't just present a customer with a product. Detail some of the thought processes and effort behind its development. People value something more if they believe a lot of time and effort went into it. It's called the Labor Illusion."
Stump Bezos Answer: 60,000 sellers surpass $1 million in annual revenue
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn
 

Do this and Boost revenue 200 to 500%

In this special "Best of" episode, Kevin King shares key strategies for Amazon and TikTok sellers, covering everything from PPC optimization to deep linking techniques that can dramatically boost revenue.
Key Points Discussed:
Brand-specific PPC ad spend optimization strategies
Four essential TikTok seller tools used by Chinese sellers
Micro-influencer collaboration techniques
Amazon review mining insights
Deep linking strategies for 200-500% revenue boost
Black Friday and Cyber Monday discount stacking tactics
Links Mentioned:
BDSS and BDSN 2025 Events Video
Anthony Nguyen LinkedIn
Chen Yue LinkedIn
EchoTik Analytics Platform
TikBuddy Influencer Tools
PipiaAds Analysis Platform
FastMoss Seller Services
Blueland Micro Influencer Campaign Case Study
Get 10% off the Stack Influence Platform
The Rave Demo Booking
ReviewPulse Analysis Tool
URL Genius Deep Linking
Amazon Calendar Link To Keep You Cool
Hot Picks:
 
What sellers need to know about West Coast shipping congestion
7 Black Friday tips to outsell your competitors
A complete guide to the Amazon DSP ad platform
Amazon’s mobile shopping app is trying a different look
 
Parting Quote: "Churchill said another way to spell 'perfectionism' is P-A-R-A-L-Y-S-I-S. It's good to have high standards but all virtues become vices if taken too far."
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.

My Dog Zoe Crossed the Rainbow Bridge

Summary: In this emotional episode, Kevin King shares the story of his beloved dog Zoe and her impact on his Amazon business journey. He also covers important upcoming webinars, brand assessment strategies, PPC management solutions, and emotional marketing tactics.Key Points Discussed:
Kevin's journey with Zoe and her influence on his Amazon product line
Expert-led BFCM webinar announcement
AI brand assessment techniques using Perplexity.ai
Emotional marketing strategies for non-essential goods
Apple stock vs iPhone investment comparison
SmartScout's top Amazon seller statistics
AI voice and style replication tips
Eye angle photography techniques
Links Mentioned:BDSS and BDSN 2025 events video
BFCM Success Webinar Registration
Perplexity.ai Brand Assessment Tool
Perry Belcher's 9-minute marketing video
Smartscout Data
Bozeman Clicks PPC Audit
MDS Connect at The Tippler registration
Parting Quotes: "A dog is the only thing on earth that loves you more than she loves herself." - Josh Billings"Dogs come into our lives to teach us about love; they depart to teach us about loss." - Erica JongFind us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.
 

Fake Reviews & Amazon's Low Cost Store

In this episode, Kevin King discusses the differences between entrepreneurs and business owners, Amazon's new Low-Cost Store initiative, and the FTC's new rules on fake reviews. He also covers important insights about Amazon SERP layouts and micro-influencer marketing strategies.
Key Points Discussed:Differences between entrepreneurs and business owners
Amazon's new Low-Cost Store initiative
2025 Tax bracket adjustments
FTC's new rules on fake reviews
Amazon SERP layout analysis
Links Mentioned:Marketing Misfits Podcast - Rachel Miller Episode: "The Viral Strategy No One Talks About"
Stack Influence Platform (10% off in October)
Blueland Micro Influencer campaign case study
Demian Luzurko's Amazon SERP breakdown
Halloween Spooktacular video from Amazon Unboxed Conference
News article on the FTC prohibiting fake reviews
Amazon Podcast Gold:The PPC Den: Amazon PPC Advertising - Discussion on non-converting spend tracking
Serious Sellers Podcast #597 with Bradley Sutton - Expert tips for Amazon auto campaigns
Hot Picks:$4.5 trillion counterfeit industry impact on marketplaces
Amazon vs Walmart holiday returns comparison
Q5 post-holiday opportunities on TikTok
Parting Shot:"A brand is what someone says about you when you're not in the room. Your brand isn't a logo, business card, website design, typography or letterhead. A brand is how you make someone feel."
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.
 

No such thing as a "honeymoon" period on Amazon

In this episode, Kevin King discusses the myth of the "honeymoon" period for new product launches on Amazon, insights from AI expert Kevin Dolan on Amazon's AI initiatives, and recommendations for marketing psychology TED Talks. He also covers complementary tools for image optimization and email marketing, shares interesting stats about Amazon sellers, and introduces Bozeman Clicks for PPC management.
Key Points Discussed:
Debunking the myth of the "honeymoon" period for new Amazon product launches
Key shifts in product launches on Amazon, including AI and semantic search
Insights from Kevin Dolan on Amazon's AI initiatives like Rufus and COSMO
12 recommended TED Talks for learning marketing psychology
Complementary tools for image optimization and email marketing
Interesting stats about Amazon seller profitability and strategies
Introduction to Bozeman Clicks for PPC management
Links:
Danny McMillan and Oana Padurariu's article on Amazon product launches
Kevin Dolan's Serious Sellers Podcast episode
Free PPC Audit from Bozeman
Jon Brosio's LinkedIn post on marketing psychology TED Talks 
October 7th edition of BDSN
Photopea online image editor
Mail Tester email spam check tool
Hot Picks:
Amazon quietly testing showing seller ratings in search results 
Reimbursement rules changing for Europe on January 15, 2025
Lessons learned from failing miserably at selling on Amazon
Parting Quote:
"The dream is free. The hustle is always for sale." - Lori Greiner
Find us at BillionDollarSellers.comFollow me on Twitter and LinkedIn.