Billion Dollar Sellers

Simple fix to increase PPC conversion

Date: December 4th, 2025Summary: Kevin King welcomes Izabella Ritz into the Billion Dollar Dream 100, shares insights from the BDSC mastermind call on secondary images and A+ content for better conversion, discusses Black Friday visibility trends on Google Shopping, and highlights Mexico's booming e-commerce market.
Key Points Discussed:
Billion Dollar Dream-100 member announcement: Izabella Ritz
Secondary image framework: Choose Your Top Six from 23 possible image types
How secondary images and A+ content can move conversion from 1 in 50 to 1 in 10
"Why buy from us" image testing showing 10% lift in conversion
Nano Banana Pro AI for generating listing images
Holiday e-commerce stats: smartphones now account for 57% of US holiday spending
Black Friday visibility war on Google Shopping: Walmart, Amazon timing strategies
Mexico projected to overtake the US in e-commerce penetration by 2026
Ritu Java's bookmarklets for extracting Rufus Q&A data
Links Mentioned:
Market Masters 3 - Why you should be at the next one
Billion Dollar Sellers Club
Secondary Images Best Practices SOP
Nano Banana Pro for Amazon Sellers Ultimate Guide
Marketing Misfits: Adley Kinsman's Billion View Formula
Ritu Java's Rufus Q&A Bookmarklets
Hot Picks:
Amazon tests delivery in 30 minutes or less
ChatGPT referrals to retailer apps increase 28% YoY
Amazon to lower fees for European sellers in some categories
Costco sues over Trump tariffs seeking a refund
How to get your products discovered in ChatGPT, Rufus and beyond
Stump Bezos Answer: Short videos posted by strangers and recommended by AI
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The AI Shopping Wars Heat Up

Date: December 1st, 2025
Summary: Kevin King discusses Amazon's new prompt ads, the AI shopping revolution over Black Friday weekend, Rufus usage surge data, Walmart's ChatGPT checkout launch, and the price history feature that's changing how shoppers evaluate deals.
Key Points Discussed:
Amazon's new "prompt ads" that are already live in your Sponsored Products and Sponsored Brands campaigns
Five ways to optimize your listings for Rufus prompts
OpenAI's ChatGPT Shopping Research feature and instant checkout rollout
Target's dedicated ChatGPT app launch
Perplexity x PayPal's bold shopping launch just before Black Friday
Adobe data showing GenAI shopping traffic up 600% year over year
Sensor Tower data revealing Rufus usage surged 70% in two weeks
Rufus now used in 38% of mobile shopping sessions, projected to hit 50%+ by Q1 2025
Walmart launches ChatGPT instant checkout
Rufus' price history feature gaining popularity over BFCM
Links Mentioned:
BDSC PPC Mastery Expert Panel (December 3rd)
Ecom AI Tools Directory by Jay Magaliot
Stack Influence Platform (10% off by signing up this month)
Chris McCabe's video on Rufus price history
Hot Picks:
Whatnot live shopping app hits $6B in GMV this year
Amazon sellers can now set "no-ship" dates
Pattern expects to hit $680m in Q4 (93% Amazon, 5.5% profit)
Stump Bezos Answer: 84% of US adults use YouTube, and 50% of them use it daily
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New reality: AI video ads beat traditional UGC

Date: November 27th, 2025
Summary: Kevin King discusses how AI video ads are outperforming traditional UGC content, shares a framework for creating converting AI videos using Google's Veo, covers Dan Kurtz's Snippet Swiper system for Google AI rankings, and highlights the Market Masters 3 replay bundle available for Black Friday.
Key points discussed:
AI video ads achieving 53% lower cost per purchase compared to traditional UGC
Matt Clark's 4-step framework for creating converting AI video ads
Using Google's Veo to create studio-quality AI videos in 2 hours
The economics of AI video ads vs traditional UGC creators
Dan Kurtz's Snippet Swiper system for Answer Engine Optimization (AEO)
Pre-built prompts for site architecture, content gap analysis, and snippet optimization
Case study: 22,000 to 360,000 monthly sessions in 90 days using AEO
EEAT (Experience, Expertise, Authoritativeness, Trust) optimization for content credibility
Adobe Analytics data on AI-driven visit growth
Market Masters 3 replay bundle BFCM special
Links mentioned:
Market Masters replay bundle ($197 BFCM special)
Golden Seller Awards voting
Google Veo
Facebook Ad Library
Market Masters 3 video
Merchant Mastery StorySelling tool
Hot picks:
Japan to end tax breaks on Temu & Shein shipments
How Gen Z broke the marketing funnel
Black Friday sales are lying to you
Find us at BillionDollarSellers.com
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How to beat your competition with Rufus

Date: Monday, November 24th, 2025Summary: Kevin King discusses Amazon's Rufus AI revolution, how to optimize for AI-driven search, sponsored prompts in Rufus, the Amy Wees Rufus optimization method, and Amazon's strategic positioning against ChatGPT and other AI shopping tools.
Key points discussed:
Amazon's Rufus AI assistant and "Researched-by-AI" sections in search results
How external authoritative sources now impact Amazon visibility
Influencer storefronts and TikTok favorites as new ranking factors
Amazon's sponsored prompts in Rufus - the future of advertising
Amy Wees's winning Rufus optimization strategy from Nick Penev's Hack Contest
Step-by-step SOP for competitive analysis using Rufus and ChatGPT
New research on what drives purchase decisions (price, descriptions, images, reviews)
Amazon blocking OpenAI crawlers to protect its ecosystem
Amazon's price leadership: 14% lower than major U.S. online retailers
Using Stack Influence for micro-influencer product seeding at scale
Temu and Amazon swapping playbooks: local fulfillment vs. discount push
Links mentioned:
BDSC Seller Protection Expert Panel - Today at 2pm EST with Paul Rafelson, Chris Keef, and Rich Goldstein
Amy Wees Rufus Optimization Clip
Cajari Software Tool - Automates Amazon Seller Central data collection for agencies
Top 10 Amazon Ads Updates from Unboxed - Incrementum Digital walkthrough
Stack Influence Platform - Reach page 1 on Amazon with micro-influencer product seeding (Get 10% off)
Blueland Case Study - 13x ROI scaling influencers on Amazon
Hot picks:
AI overviews ranking shopping keywords
Google ads starting to surface inside AI mode
Amazon sellers skipping Black Friday deals as tariffs bite
How Gen Z is reshaping holiday marketing
Target launching in ChatGPT this week
The great supply chain reversal
Stump Bezos answer: It must also show a clear transformation
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Amazon Agencies Are Struggling to Survive

Date: November 20th, 2025Summary: Kevin King discusses AI shopping agents from Amazon and Google, the struggle facing Amazon agencies in 2026, growth through consolidation and M&A, and tools showcased at Market Masters 3.
Key Points Discussed:
Amazon and Google's new AI shopping agents that complete purchases autonomously
How Rufus auto-buy feature monitors prices and executes transactions
Google's conversational shopping, AI store calling, and agentic checkout features
The Amazon agency survival challenge: rising acquisition costs and retention issues
Multi-channel expansion as table stakes for agency success
M&A strategy: buying other agencies to scale faster than organic growth
The importance of retention, tight contracts, and diversified client books
Using analytics platforms like MerchantSpring for profitability insights
ListingOptimization.ai and Keploscraper.com tools from Market Masters 3
Affiliate marketing projected to reach $287 billion by 2027
Links Mentioned:
PickFu - Sign up for free and claim $100 credit with code BDSN2025
Marketing Misfits: "$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding"
Affiliate Marketing Statistics - See written newsletter for details
Mystery Link of the Day
ListingOptimization.ai
Keploscraper.com
MerchantSpring Analytics Platform
Hot Picks:
TikTok Shop is one of the fastest growing brands in the USA
Data shows how AI Overviews is ranking shopping keywords
How Amazon monetizes the software layer sellers depend on
Jeff Bezos creates new A.I. startup
Stump Bezos Answer: Prices have risen an average of about 13% on Amazon this year (Note: The email states 12.8%)
Parting Shot: "Be so good they can't ignore you." - Steve Martin
Link to written version of the newsletter: https://www.billiondollarsellers.com/p/bdsn-amazon-agencies-are-struggling-to-survive
Find us at BillionDollarSellers.comFollow Kevin King on Twitter and LinkedIn

How to expose your Amazon rivals secrets

Date: Monday, November 17th, 2025
Summary: Kevin King shares best tactics from recent newsletters while hosting Market Masters in Austin, covering Govee's $250M Amazon success story, AI-powered SEO strategies with schema markup, competitive intelligence with Competely.ai, micro-influencer marketing through Stack Influence, creating high-converting comparison charts, and linguistic optimization to navigate Amazon's keyword restrictions.
Key Points Discussed:
Govee's rise from zero to $250M on Amazon by dominating the LED lighting niche
How Wu Wenlong leveraged his Anker experience to build a lighting empire
Govee's winning formula: niche domination, Amazon-first strategy, community building through their app, and strategic co-branding
Understanding schema (structured data) and its importance for AI-driven search
Using Slim SEO Schema tool for easy WordPress implementation
Competely.ai for one-click competitive analysis across 100+ data points
Stack Influence platform for automated micro-influencer collaborations
Leveraging AI to create high-converting comparison charts for Amazon listings
Strategic positioning in comparison charts: trust-building vs. competitive advantage
Linguistic optimization strategies to bypass Amazon's keyword censors while maintaining compliance
Links Mentioned:
Govee's Amazon Success Story - Chinese Sellers Substack
Slim SEO Schema WordPress Plugin
Competely.ai - AI Competitor Intelligence Tool
Stack Influence Platform (10% off this month)
Stack Influence Case Study - Blueland 13x ROI
Intellibrand Newsletter - Comparison Charts Guide
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The battle for AI shopping control

Date: November 13th, 2025Summary: Kevin King discusses how third-party sources drive 85% of brand discovery in AI search, the legal battle between Amazon and Perplexity over AI shopping control, Amazon Rufus hitting $10 billion in sales, optimizing text overlays for higher engagement, and Amazon's AI revolution in advertising announced at unBoxed.
Key points discussed:
Third-party sources drive 85% of brand discovery in AI search
How Amazon sellers can build visibility in AI-powered product discovery
Amazon vs Perplexity: The battle for AI shopping control
Browser-based AI agents and why they're hard to block
Amazon Rufus reaches $10 billion in annualized sales
Text overlay strategies: videos need edge placement, static images need centered text
Amazon's AI advertising transformation unveiled at unBoxed
New tools: Campaign Manager, Creative Agent, Video for Sponsored Products, Full-Funnel Campaigns, Ads Agent, and Sponsored Prompts with Rufus
Links mentioned:
PickFu - Get $100 credit with code BDSN2025
ChatGPT is Killing Your Strategy - Video with Lutz Finger
BDSN Mystery Link of the Day
Amazon's AI advertising transformation - LinkedIn article by Jeff Cohen
Hot picks:
Walmart adds AI generated audio summaries to product pages
Amazon's Black Friday week starts November 20
Shopify says AI driven orders are up 11x since January
Have you spotted this new Sponsored Brand headline placement?
Stump Bezos answer: 24 million formerly duty-free packages have been processed
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This hidden PPC setting burns your budget

Date: Monday, November 10th, 2025Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks.
Key Points Discussed:
The decline of traditional product research tools and the rise of TikTok-first discovery
How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10
Using Kalo Data to analyze TikTok Shop performance and find viral products
Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights
Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions
Stack Influence platform for automated micro-influencer product seeding at scale
Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements
How to stop budget bleed by switching to "minimize spend" setting
Unspent campaign budget reallocation feature and how to use it strategically
Fighting coordinated negative review attacks with proper escalation tactics
eCom Triage's GPT tool for building cases to remove abusive reviews
Rufus image hack: embedding keywords in images using slightly off-color text
Using Imagechek tool to verify what Amazon's AI can read in your images
How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content
Why brands must create demand before customers search
Links Mentioned:
Billion Dollar Sellers Club (Josh Hadley's presentation)
Stack Influence Platform (10% off code: BillionDollarSellers)
Stack Influence Case Study (Blueland 13X ROI results)
eCom Triage Review Removal GPT (free for BDSN subscribers)
Imagechek Tool (see what Amazon's AI reads in your images)
ProductPinion (Matt Kostan's company)
Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)
Destaney Wishon's LinkedIn Post (The shelf is dead)
Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn

Easy fix to increase BFCM sales by 20-29%

Date: November 6th, 2025Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors.
Key Points Discussed:
Mobile commerce accounts for 66% of all global e-commerce sales
The 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity)
Three critical image tests: Visual Clarity, Color Contrast, and Clean Background
Mobile shoppers often add items to cart from thumbnails without opening listings
Over 46% of shoppers cannot perceive critical information from poorly optimized thumbnails
Case study: Unilever tested 30,000+ images with this framework
Ad Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tables
Isaac Gross's complimentary order dashboard for Amazon sellers
How to organically double review velocity while staying 100% compliant
Supreme Court challenges Trump tariffs with $90 billion in tariff payments at stake
Market Maze survey reveals only 19% of shoppers plan ahead for deal events
Links Mentioned:
Try the Billion Dollar Sellers Club for $9
How to Audit Amazon PPC Campaigns - Ad Badger YouTube Video
BDSN Mystery Link of the Day
MerchantSpring Affiliate Program
Contrast Tools (Free Color Contrast Testing)
Isaac Gross's Order Dashboard at IG PPC
Double Your Organic Reviews Webinar - Swapt & eCom Triage
Hot Picks:
Walmart Marketplace opens official seller forum
How to get your products discovered in ChatGPT & Rufus
Better Amazon inventory placement fields record delivery speeds
Amazon expects 5% jump in shipment volume this holiday season
Stump Bezos Answer: 51% of TikTok users are over the age of 30
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

Amazon CEO's AI disconnect exposed

Date: Monday November 3rd, 2025
Summary: Kevin King examines Amazon CEO Andy Jassy's disconnect from the current state of agentic commerce, explores global Amazon marketplace opportunities, discusses AI's influence on holiday shopping, and shares strategies for scaling with micro-influencers and Custom Analytics.
Key Points Discussed:
What percentage of holiday purchases will be influenced by AI according to Salesforce
Analysis of the best Amazon marketplaces to sell on beyond just GMV
Top 5 Amazon marketplace opportunities: US, Japan, Germany, UK, and Canada
Global e-commerce traffic patterns with Amazon, Temu, and AliExpress leading
Google's new AI marketing tool Pomelli
Amazon CEO Andy Jassy's disconnect from current agentic commerce capabilities
ChatGPT's memory, shopping history, and pricing accuracy vs. Jassy's claims
ChatGPT's Atlas browser and why Amazon can't block it
Using Stack Influence to reach page 1 on Amazon with micro-influencers
Amazon's newly-released comprehensive Custom Analytics platform
BDSS Market Masters event in Austin (November 13-17)
Links Mentioned:
 Marketplace Pulse: Amazon's Global Marketplace Opportunity
PickFu - Sign up free and get $100 credit with code "BDSN2025"
Google Pomelli AI Marketing Tool Demo (YouTube)
BDSN Mystery Link of the Day
ChatGPT Atlas Browser
Stack Influence Platform (10% off code: BillionDollarSellers)
Blueland Stack Influence Case Study - 13x ROI
BDSS Market Masters Event - Austin, TX (Nov 13-17)
Hot Picks:
Walmart debuts two Black Friday events and Cyber Monday strategy
Mastercard and PayPal announce agentic AI pact
SmartScout guide: How to identify profitable Amazon products
Amazon delivery glasses, fulfillment robots, and AI models
Stump Bezos Answer: Salesforce predicts that 41% of purchases this holiday season will be influenced by AI ($263B)
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.