Billion Dollar Sellers

This hidden PPC setting burns your budget

Date: Monday, November 10th, 2025Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks.
Key Points Discussed:
The decline of traditional product research tools and the rise of TikTok-first discovery
How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10
Using Kalo Data to analyze TikTok Shop performance and find viral products
Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights
Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions
Stack Influence platform for automated micro-influencer product seeding at scale
Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements
How to stop budget bleed by switching to "minimize spend" setting
Unspent campaign budget reallocation feature and how to use it strategically
Fighting coordinated negative review attacks with proper escalation tactics
eCom Triage's GPT tool for building cases to remove abusive reviews
Rufus image hack: embedding keywords in images using slightly off-color text
Using Imagechek tool to verify what Amazon's AI can read in your images
How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content
Why brands must create demand before customers search
Links Mentioned:
Billion Dollar Sellers Club (Josh Hadley's presentation)
Stack Influence Platform (10% off code: BillionDollarSellers)
Stack Influence Case Study (Blueland 13X ROI results)
eCom Triage Review Removal GPT (free for BDSN subscribers)
Imagechek Tool (see what Amazon's AI reads in your images)
ProductPinion (Matt Kostan's company)
Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics)
Destaney Wishon's LinkedIn Post (The shelf is dead)
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Easy fix to increase BFCM sales by 20-29%

Date: November 6th, 2025Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors.
Key Points Discussed:
Mobile commerce accounts for 66% of all global e-commerce sales
The 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity)
Three critical image tests: Visual Clarity, Color Contrast, and Clean Background
Mobile shoppers often add items to cart from thumbnails without opening listings
Over 46% of shoppers cannot perceive critical information from poorly optimized thumbnails
Case study: Unilever tested 30,000+ images with this framework
Ad Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tables
Isaac Gross's complimentary order dashboard for Amazon sellers
How to organically double review velocity while staying 100% compliant
Supreme Court challenges Trump tariffs with $90 billion in tariff payments at stake
Market Maze survey reveals only 19% of shoppers plan ahead for deal events
Links Mentioned:
Try the Billion Dollar Sellers Club for $9
How to Audit Amazon PPC Campaigns - Ad Badger YouTube Video
BDSN Mystery Link of the Day
MerchantSpring Affiliate Program
Contrast Tools (Free Color Contrast Testing)
Isaac Gross's Order Dashboard at IG PPC
Double Your Organic Reviews Webinar - Swapt & eCom Triage
Hot Picks:
Walmart Marketplace opens official seller forum
How to get your products discovered in ChatGPT & Rufus
Better Amazon inventory placement fields record delivery speeds
Amazon expects 5% jump in shipment volume this holiday season
Stump Bezos Answer: 51% of TikTok users are over the age of 30
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

Amazon CEO's AI disconnect exposed

Date: Monday November 3rd, 2025
Summary: Kevin King examines Amazon CEO Andy Jassy's disconnect from the current state of agentic commerce, explores global Amazon marketplace opportunities, discusses AI's influence on holiday shopping, and shares strategies for scaling with micro-influencers and Custom Analytics.
Key Points Discussed:
What percentage of holiday purchases will be influenced by AI according to Salesforce
Analysis of the best Amazon marketplaces to sell on beyond just GMV
Top 5 Amazon marketplace opportunities: US, Japan, Germany, UK, and Canada
Global e-commerce traffic patterns with Amazon, Temu, and AliExpress leading
Google's new AI marketing tool Pomelli
Amazon CEO Andy Jassy's disconnect from current agentic commerce capabilities
ChatGPT's memory, shopping history, and pricing accuracy vs. Jassy's claims
ChatGPT's Atlas browser and why Amazon can't block it
Using Stack Influence to reach page 1 on Amazon with micro-influencers
Amazon's newly-released comprehensive Custom Analytics platform
BDSS Market Masters event in Austin (November 13-17)
Links Mentioned:
 Marketplace Pulse: Amazon's Global Marketplace Opportunity
PickFu - Sign up free and get $100 credit with code "BDSN2025"
Google Pomelli AI Marketing Tool Demo (YouTube)
BDSN Mystery Link of the Day
ChatGPT Atlas Browser
Stack Influence Platform (10% off code: BillionDollarSellers)
Blueland Stack Influence Case Study - 13x ROI
BDSS Market Masters Event - Austin, TX (Nov 13-17)
Hot Picks:
Walmart debuts two Black Friday events and Cyber Monday strategy
Mastercard and PayPal announce agentic AI pact
SmartScout guide: How to identify profitable Amazon products
Amazon delivery glasses, fulfillment robots, and AI models
Stump Bezos Answer: Salesforce predicts that 41% of purchases this holiday season will be influenced by AI ($263B)
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99.7% of sellers are missing this

Date: October 30th, 2025
Summary: Kevin King discusses why your product content is failing the bot test, how AI search engines like ChatGPT and Perplexity are changing e-commerce, flat fee creator partnerships that drive ROI, and the massive voice search opportunity that 99.7% of sellers are missing.
Key Points Discussed:
Why products are invisible to ChatGPT, Perplexity, and AI search enginesHow to audit and fix your product content for AI enginesThe critical importance of canonicalization for AI searchBuilding platform-specific feeds for ChatGPT vs PerplexityWhy smart sellers pay creators upfront with flat fee retainersConverting creator seeding into a structured testing labMarket Masters 3 event in Austin (November 13-17)The voice search gold rush: $45 billion market by 2028What speakable schema is and why only 0.03% of sites use itHow to optimize for voice commerce and AI assistantsUS Cyber Week spending projections ($44 billion)Links Mentioned:
Market Masters 3 RegistrationBook a Call with Reacher for Creator RetainersMarketing Misfits: "Only 1% of Brands Are Ready for AI Search"Billion Dollar Sellers Network Mystery Link of the DaySophie Society Live Q4 Amazon PPC WorkshopGoogle's Structured Data Markup HelperBDSC AI-Expert Call RecordingHot Picks:
PayPal signs deal with OpenAI to be ChatGPT's payment walletAmazon lays off first 14,000 of 30,000 expectedAmazon delivery contractors having trouble making moneyGoogle to auto-generate videos from images for adsStump Bezos Answer:
Amazon expects Rufus to generate $1.2 billion in profit in 2026
Quote of the Day:
"Do the one thing you cannot do. Fail at it. Try again. Do better the second time. The only people who never truly tumble are those who never mount the high wire. This is your moment. Own it."
 Oprah Winfrey
Find us at BillionDollarSellers.com
 

AI Skills every Amazon seller should use

Date: Monday, October 27th, 2025Summary: Kevin King explores how Claude Skills revolutionizes Amazon selling by automating workflows, discusses Danny McMillan's dashboard generator, shares Q4 PPC targeting strategies, and examines why live shopping may define eCommerce's future over AI.
Key Points Discussed:
How Claude Skills works and why it beats traditional AI prompting
Danny McMillan's automated dashboard generator Skill
Installing and using Skills to transform Amazon data in 60 seconds
Real-world use cases: listing optimization, customer service, and PPC analysis
Q4 PPC strategies using SQPR data and dynamic targeting
Stack Influence platform for micro-influencer product seeding
Why live shopping, not AI, may define eCommerce's future
The trust crisis AI created and the shift toward authentic content
Live commerce market projected to reach $2.5 trillion by 2033
Links Mentioned:
Expert Panel: AI for E-commerce (October 29th at 2 PM ET)
Danny McMillan's Dashboard Skill Download
Notion Guide: Claude Desktop Skills Visual Guide
Sophie Society: Live PPC Workshop for Q4 Optimization (October 30th)
Stack Influence Platform (10% off this month)
Hot Picks:
How to maximize your Amazon sales during Halloween
Packages being destroyed by US customs is actually a paperwork issue
TikTok mandates all advertisers use AI-based GMV Max
Stump Bezos Answer: $860 million will be spent on pet costumes for Halloween
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World's #2 marketplace is 9 days old

Date: Thursday, October 23rd, 2025Summary: Kevin King discusses the ChatGPT commerce revolution, Walmart's 500 million SKU integration, Amazon Marketing Cloud becoming available to all sellers, Amazon's price history test feature, fulfillment automation plans, and UK alcohol sales data.
Key Points Discussed:
ChatGPT becoming the #2 e-commerce platform with 52.2 million daily product-intent prompts
Walmart's integration of 493 million SKUs into ChatGPT with Instant Checkout
Shopify adding 10-50 million additional SKUs for approximately 500 million total buyable products
Amazon Marketing Cloud (AMC) opening to all sellers - the hidden goldmine in your data
Path to Conversion reports showing full customer journey beyond last-click attribution
Building hyper-specific audiences using natural language prompts in AMC
Amazon testing Price History feature on product listings
Implications for pricing transparency and Buy Box strategy
Amazon's plan to automate 160,000 jobs in the US between 2025-2027
$12.6 billion in projected savings from automation
Amazon leading UK alcohol sales data
Announcements:
BDSS 14 rebranding as EcomMastery.AI - April 8-12 in Nashville
More than 700 e-commerce sellers expected
Covering Amazon, Walmart, Shopify, TikTok, YouTube, and OpenAI
Tickets go on sale January 1st - as low as $497
Links Mentioned:
Amazon Marketing Cloud (AMC) - The Amazon Goldmine Hiding in your Data
Go deeper with Abe & Oana next week workshop
The Marketing Misfits Podcast Demo Reel
Marketing Misfits Podcast
BDSN Mystery Link of the Day - Seasonal Ads
Hot Picks:
Tariff rollercoaster causes lots of Chinese sellers to give up on US
Create a Shopify storefront in minutes now with Lovable
Amazon's new delayed seller payments policy explained
Supreme Court to hear arguments Nov 5 on blocking Trump's tariffs
Stump Bezos Answer: Over 2.5 billion units have enrolled in Amazon's Transparency program
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How a US immigrant turned 10K into $200 million

Date: October 20th, 2025
Summary: Kevin King explores the incredible success story of Ivan Tsvilik, who grew True Sea Moss from $10K to $200M in 5 years. Learn his strategies for small category selection, multi-channel brand building, TikTok marketing tactics, and why branded traffic creates an unbeatable Amazon advantage.
Key Points Discussed:
Ivan Tsvilik's journey: $10K immigrant to $200M brand owner in 5 years
Small category strategy: Finding growth without dominant players
Product evolution through customer feedback (raw sea moss → ready-to-consume gel)
Breaking the Amazon-only model with Shopify, TikTok, and Amazon integration
TikTok strategy: Building community over direct sales (50M+ monthly views)
Multi-touch customer journey: 6-11 brand interactions before purchase
True Sea Moss TikTok execution playbook (influencers, live streaming, content, ads)
The power of branded search volume (127K+ #seamossgel posts)
Agency mistakes and building internal teams
Margin framework: 5:1 to 10:1 ratio from launch to growth stage
10 lessons for Amazon sellers
Chinese seller compliance crackdown (mandatory tax reporting starting Oct 31, 2025)
FCC gadget purge: Millions of Chinese electronics listings removed
How to compare your conversion rate to category average
Links Mentioned:
BDSS Oracle - AI-powered answers from Kevin King's library
Watch Ivan Tsvilik's full interview with My Real Profit
BDSS Market Masters
Conversion Rate Comparison Guide by Selling from the Beach
Stack Influence Platform (10% off with signup this month)
Blueland Micro Influencer Case Study
SourceReady - AI Worldwide Sourcing Agent
BDSN Mystery Link of the Day
Hot Picks:
TikTok Shop's new campaign to help emerging brands succeed
Complete breakdown of Amazon fee changes for 2026
Amazon's latest actions against fake review brokers
Stump Bezos Answer: The deadline is October 28 to submit BFCM deals.
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Do this before spending a single dollar on inventory or ads

Date: Thursday, October 16th, 2025
Summary: Kevin King explores how AI can simulate customer behavior for product testing, discusses the Walmart-OpenAI partnership's impact on e-commerce, and provides Part 2 of optimizing for Amazon's Rufus AI assistant.
Key Points Discussed:
How AI Large Language Models can predict customer behavior with 90% accuracy
Using AI to test products, pricing, and demographics before spending on inventory
Walmart and OpenAI partnership creating new shopping channels outside traditional marketplaces
Social media purchase likelihood by price point
Optimizing product listings for Amazon's Rufus AI (Part 2)
Mapping product missions and creating contextual listings
Building external authority for better Rufus recommendations
Links Mentioned:
Watch the 6R Revolution Replay Now
Listen to podcast version of this newsletter
Groundbreaking research on AI as synthetic consumers
Andrew Bell's deep dive on Rufus
Read part one first (Monday's newsletter)
Hot Picks:
Amazon's latest actions against fake review brokers
Why Walmart and Target love ChatGPT but Amazon doesn't
Stump Bezos Answer: Amazon expects to make $700 million PROFIT from Rufus in 2025
Parting Shot: "The customer is not a moron. She is your wife." — David Ogilvy
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7 game-changing insights about Amazon Rufus

Date: Monday, October 13th, 2025
Summary: Kevin King explores Amazon's Rufus AI shopping assistant, revealing how it's transforming product discovery through reasoning, memory, and real-time sourcing. The episode covers Reasoning Path Optimization (RPO), the collapse of Amazon aggregators, Chinese seller dominance, Google's "Buy For Me" feature, and a complete guide to the Amazon Influencer Program.
Key Points Discussed:
Seven game-changing insights about how Rufus works as a smart shopping assistant
The three pillars of Rufus: Reasoning (The Planner), Memory (Never Forgets), and Real-Time Sourcing
Reasoning Path Optimization (RPO) - fitting products into customer missions
Five ways to make listings mission-ready with lifestyle language and outcome-focused content
What really killed Amazon aggregators - the Thrasio story and valuation bubble
Chinese sellers now represent 62% of new Amazon signups versus 7% in 2015
Google's imminent "Buy For Me" agentic checkout system
Amazon Influencer Program quick start guide and the 80/20 Creator Connections strategy
Essential influencer tools: Viral View and Oink for Influencers (10% off with code EAM)
Links Mentioned:
 
BDSS Oracle - AI-powered answers from Kevin's entire library
Listen to podcast version of this newsletter
Andrew Bell's deep dive into Amazon Rufus
GetReviews - Schedule a demo - Use code BDS15 for 15% off first 3 months
BDSN Mystery Link of the Day
Marketplace Pulse interview with Thrasio co-founder
Stack Influence Platform - Get 10% off by signing up this month
Blueland Micro Influencer case study
Viral View - 10% off with code EAM
Oink for Influencers - 10% off with code EAM
 
Hot Picks:
 
Now you get 3 seller challenges with seller support
Why agentic commerce is still a collective hallucination
 
Stump Bezos Answer: Price is the most important factor affecting behavior.
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The $56.2 billion shift - AI commerce is here in Q4

Thursday, October 9th, 2025
Summary: Kevin King discusses the AI revolution in e-commerce, ChatGPT's new checkout features, protocol wars between OpenAI/Stripe and Google/PayPal, strategies for optimizing AI discoverability, and how Amazon search is changing with behavioral signals.
Key Points Discussed:
AI's impact on shopping behavior and the discovery channel
The 74% of consumers using AI tools in their purchase path
Protocol Wars: OpenAI + Stripe vs Google + PayPal
30-day action plan for AI commerce optimization
Amazon's organic discovery window closing
DataDoe AI analyst for Amazon sellers
Amazon search prioritizing contextual and behavioral signals
Adobe Analytics predicting 520% increase in AI-powered shopping traffic
Q4 holiday strategies and AI shopping predictions
Links Mentioned:
DragonFish - AEO Optimization Service
Market Masters Event - November 13-17
Billion Dollar Sellers Club Live - October 29
Levanta's Q4 Holiday Playbook Download
Scale Stories by Helium 10 - YouTube
DataDoe AI Amazon Analyst
Schema.org
Adobe Analytics Holiday Shopping Report
Hot Picks:
Amazon launches sponsored content inside Creator Connections
Dire warning for Amazon shoppers before BFCM goes viral
Bytedance keeps TikTok Shop and shopping in Chinese control
Stump Bezos Answer: Shopify powers 14.6% of all online stores
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.