Billion Dollar Sellers

The biggest lie in Amazon FBA

Date: December 15th, 2025Summary: Kevin King discusses AEO (Answer Engine Optimization) for Amazon sellers, the real metric you should use instead of profit margins, a 4-step main image playbook, and tools for course creation and micro-influencer marketing.
Key points discussed:
BDSS 13 virtual event announcement (January 20-22, 2025) with 20 AI-focused speakers
AEO (Answer Engine Optimization) and how AI search engines are changing product discovery
The Reddit problem and why AI treats forum threads as expert testimony
Why profit margin alone is meaningless - focus on Return on Working Capital (ROWC)
The four product quadrants: Superstars, Cash Cows, High Margin Slow Movers, and Dogs
4-step main image playbook to boost click-through rate
Oboe for creating training courses with a single prompt
Napster Spaces for transforming Shopify stores into AI-powered shopping experiences
Links mentioned:
PickFu main image testing (code BDSN2025 for $100 free credit)
Oboe course creation platform
Tyler Jeffcoat's YouTube video on profit margins
Stack Influence platform (10% off this month)
Blueland micro-influencer case study
Napster Spaces for Shopify stores
DragonFish AEO services
Hot picks:
Rufus drives 5X higher sales conversion
Shopify SimGym AI simulates shopper behavior with AI agents
Rufus is now visible in the shopping cart experience
TikTok Shop raises seller fees in Europe
Stump Bezos answer: Amazon's rolling cash pool increases between $3 billion and $6 billion
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

Boost holiday sales 20-50% in 30 seconds

Date: Thursday, December 11th, 2025
Summary: Kevin King shares a free AI prompt that transforms product photos into Christmas versions in under a minute, discusses the power of newsletters for monetization, covers Amazon's rebuilt Alexa+ with agentic capabilities, introduces an AI visibility reporting tool, and breaks down Black Friday/Cyber Monday results across Amazon, Walmart, and overall US spending.
Key points discussed:
Nano Banana Pro Christmas prompt for instant holiday product images
Consumer insights platform PickFu and how top brands use it
Newsletter monetization strategies from The Marketing Misfits
AI commerce partnerships consolidating around OpenAI, Google, Shopify, and Perplexity
Nano Banana Pro Ultimate Guide for Amazon sellers
Alexa+ rebuilt with generative AI for autonomous task completion
Searchable's Free AI Visibility Report for e-commerce brands
Black Friday/Cyber Monday 2025 results: Amazon vs Walmart vs overall US spending
Links mentioned:
Nano Banana Pro Christmas prompt & instructions
Demo video: Turn any product photo into Christmas magic
PickFu - Consumer insights platform (code BDSN2025 for $100 credit)
The Marketing Misfits: Why your newsletter strategy is FAILING
Nano Banana Pro for Amazon sellers ultimate guide (free download)
Searchable's free AI visibility report
Hot picks:
1361% increase in AI Temu reviews from 2022 to 2025
China's 2025 trade surplus tops $1 trillion on surging exports
Amazon announces three actions against counterfeiters
Amazon independent sellers have done $2.5 trillion in sales
Stump Bezos answer: Morgan Stanley projects $385 billion in US online sales will be done by agentic shoppers in 2030
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

345X more AI traffic than all others combined

Date: December 8th, 2025
Summary: Kevin King discusses how AI shopping assistants are rewriting Chinese e-commerce, the rise of Generative Engine Optimization (GEO), Chinese sellers fleeing Amazon due to tax crackdowns, ChatGPT becoming the second largest product discovery platform, and marks the end of an era with the final AM/PM Podcast hosted by Kevin.
Key Points Discussed:
AI shopping assistants rewriting Chinese e-commerce and what it means for US sellers
The rise of GEO (Generative Engine Optimization) versus traditional SEO
AI influenced $73 billion in global sales during the Thanksgiving to Cyber Monday period
Amazon Rufus deep research capabilities and auto-buy features
Over 3,000 Chinese sellers relocating Amazon businesses to Hong Kong due to tax enforcement
US import partners breakdown with Mexico now the top partner at $500 billion
ChatGPT as the second largest product discovery platform behind Amazon
The final AM/PM Podcast hosted by Kevin King after 183 episodes
Links Mentioned:
DragonFish AI Optimization Waitlist
Andrew Bell on Rufus Deep Research
Marketplace Pulse: Chinese Sellers Abandoning Mainland Registration
Nano Banana Pro for Amazon Sellers Guide
Golden Seller Awards 2025 Winners
BDSN Software Tool of the Day - SQP Analysis Tool
Final AM/PM Podcast Episode with Guillermo Puyol
BDSC Monthly Mastermind ($9)
Stack Influence Platform (10% off this month)
Blueland Micro Influencer Case Study
Hot Picks:
Amazon Frequently Bought Together guide for sellers
TikTok Shop tightens USPS shipping options
Amazon FBA Profit Calculator guide from MDS
Amazon upgrades tools for Sellers to handle returns
Stump Bezos Answer: 30% of all TikTok Shop sales happen on live streams
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
 

Simple fix to increase PPC conversion

Date: December 4th, 2025Summary: Kevin King welcomes Izabella Ritz into the Billion Dollar Dream 100, shares insights from the BDSC mastermind call on secondary images and A+ content for better conversion, discusses Black Friday visibility trends on Google Shopping, and highlights Mexico's booming e-commerce market.
Key Points Discussed:
Billion Dollar Dream-100 member announcement: Izabella Ritz
Secondary image framework: Choose Your Top Six from 23 possible image types
How secondary images and A+ content can move conversion from 1 in 50 to 1 in 10
"Why buy from us" image testing showing 10% lift in conversion
Nano Banana Pro AI for generating listing images
Holiday e-commerce stats: smartphones now account for 57% of US holiday spending
Black Friday visibility war on Google Shopping: Walmart, Amazon timing strategies
Mexico projected to overtake the US in e-commerce penetration by 2026
Ritu Java's bookmarklets for extracting Rufus Q&A data
Links Mentioned:
Market Masters 3 - Why you should be at the next one
Billion Dollar Sellers Club
Secondary Images Best Practices SOP
Nano Banana Pro for Amazon Sellers Ultimate Guide
Marketing Misfits: Adley Kinsman's Billion View Formula
Ritu Java's Rufus Q&A Bookmarklets
Hot Picks:
Amazon tests delivery in 30 minutes or less
ChatGPT referrals to retailer apps increase 28% YoY
Amazon to lower fees for European sellers in some categories
Costco sues over Trump tariffs seeking a refund
How to get your products discovered in ChatGPT, Rufus and beyond
Stump Bezos Answer: Short videos posted by strangers and recommended by AI
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

The AI Shopping Wars Heat Up

Date: December 1st, 2025
Summary: Kevin King discusses Amazon's new prompt ads, the AI shopping revolution over Black Friday weekend, Rufus usage surge data, Walmart's ChatGPT checkout launch, and the price history feature that's changing how shoppers evaluate deals.
Key Points Discussed:
Amazon's new "prompt ads" that are already live in your Sponsored Products and Sponsored Brands campaigns
Five ways to optimize your listings for Rufus prompts
OpenAI's ChatGPT Shopping Research feature and instant checkout rollout
Target's dedicated ChatGPT app launch
Perplexity x PayPal's bold shopping launch just before Black Friday
Adobe data showing GenAI shopping traffic up 600% year over year
Sensor Tower data revealing Rufus usage surged 70% in two weeks
Rufus now used in 38% of mobile shopping sessions, projected to hit 50%+ by Q1 2025
Walmart launches ChatGPT instant checkout
Rufus' price history feature gaining popularity over BFCM
Links Mentioned:
BDSC PPC Mastery Expert Panel (December 3rd)
Ecom AI Tools Directory by Jay Magaliot
Stack Influence Platform (10% off by signing up this month)
Chris McCabe's video on Rufus price history
Hot Picks:
Whatnot live shopping app hits $6B in GMV this year
Amazon sellers can now set "no-ship" dates
Pattern expects to hit $680m in Q4 (93% Amazon, 5.5% profit)
Stump Bezos Answer: 84% of US adults use YouTube, and 50% of them use it daily
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.
 

New reality: AI video ads beat traditional UGC

Date: November 27th, 2025
Summary: Kevin King discusses how AI video ads are outperforming traditional UGC content, shares a framework for creating converting AI videos using Google's Veo, covers Dan Kurtz's Snippet Swiper system for Google AI rankings, and highlights the Market Masters 3 replay bundle available for Black Friday.
Key points discussed:
AI video ads achieving 53% lower cost per purchase compared to traditional UGC
Matt Clark's 4-step framework for creating converting AI video ads
Using Google's Veo to create studio-quality AI videos in 2 hours
The economics of AI video ads vs traditional UGC creators
Dan Kurtz's Snippet Swiper system for Answer Engine Optimization (AEO)
Pre-built prompts for site architecture, content gap analysis, and snippet optimization
Case study: 22,000 to 360,000 monthly sessions in 90 days using AEO
EEAT (Experience, Expertise, Authoritativeness, Trust) optimization for content credibility
Adobe Analytics data on AI-driven visit growth
Market Masters 3 replay bundle BFCM special
Links mentioned:
Market Masters replay bundle ($197 BFCM special)
Golden Seller Awards voting
Google Veo
Facebook Ad Library
Market Masters 3 video
Merchant Mastery StorySelling tool
Hot picks:
Japan to end tax breaks on Temu & Shein shipments
How Gen Z broke the marketing funnel
Black Friday sales are lying to you
Find us at BillionDollarSellers.com
Follow me on Twitter and LinkedIn.

How to beat your competition with Rufus

Date: Monday, November 24th, 2025Summary: Kevin King discusses Amazon's Rufus AI revolution, how to optimize for AI-driven search, sponsored prompts in Rufus, the Amy Wees Rufus optimization method, and Amazon's strategic positioning against ChatGPT and other AI shopping tools.
Key points discussed:
Amazon's Rufus AI assistant and "Researched-by-AI" sections in search results
How external authoritative sources now impact Amazon visibility
Influencer storefronts and TikTok favorites as new ranking factors
Amazon's sponsored prompts in Rufus - the future of advertising
Amy Wees's winning Rufus optimization strategy from Nick Penev's Hack Contest
Step-by-step SOP for competitive analysis using Rufus and ChatGPT
New research on what drives purchase decisions (price, descriptions, images, reviews)
Amazon blocking OpenAI crawlers to protect its ecosystem
Amazon's price leadership: 14% lower than major U.S. online retailers
Using Stack Influence for micro-influencer product seeding at scale
Temu and Amazon swapping playbooks: local fulfillment vs. discount push
Links mentioned:
BDSC Seller Protection Expert Panel - Today at 2pm EST with Paul Rafelson, Chris Keef, and Rich Goldstein
Amy Wees Rufus Optimization Clip
Cajari Software Tool - Automates Amazon Seller Central data collection for agencies
Top 10 Amazon Ads Updates from Unboxed - Incrementum Digital walkthrough
Stack Influence Platform - Reach page 1 on Amazon with micro-influencer product seeding (Get 10% off)
Blueland Case Study - 13x ROI scaling influencers on Amazon
Hot picks:
AI overviews ranking shopping keywords
Google ads starting to surface inside AI mode
Amazon sellers skipping Black Friday deals as tariffs bite
How Gen Z is reshaping holiday marketing
Target launching in ChatGPT this week
The great supply chain reversal
Stump Bezos answer: It must also show a clear transformation
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

Amazon Agencies Are Struggling to Survive

Date: November 20th, 2025Summary: Kevin King discusses AI shopping agents from Amazon and Google, the struggle facing Amazon agencies in 2026, growth through consolidation and M&A, and tools showcased at Market Masters 3.
Key Points Discussed:
Amazon and Google's new AI shopping agents that complete purchases autonomously
How Rufus auto-buy feature monitors prices and executes transactions
Google's conversational shopping, AI store calling, and agentic checkout features
The Amazon agency survival challenge: rising acquisition costs and retention issues
Multi-channel expansion as table stakes for agency success
M&A strategy: buying other agencies to scale faster than organic growth
The importance of retention, tight contracts, and diversified client books
Using analytics platforms like MerchantSpring for profitability insights
ListingOptimization.ai and Keploscraper.com tools from Market Masters 3
Affiliate marketing projected to reach $287 billion by 2027
Links Mentioned:
PickFu - Sign up for free and claim $100 credit with code BDSN2025
Marketing Misfits: "$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding"
Affiliate Marketing Statistics - See written newsletter for details
Mystery Link of the Day
ListingOptimization.ai
Keploscraper.com
MerchantSpring Analytics Platform
Hot Picks:
TikTok Shop is one of the fastest growing brands in the USA
Data shows how AI Overviews is ranking shopping keywords
How Amazon monetizes the software layer sellers depend on
Jeff Bezos creates new A.I. startup
Stump Bezos Answer: Prices have risen an average of about 13% on Amazon this year (Note: The email states 12.8%)
Parting Shot: "Be so good they can't ignore you." - Steve Martin
Link to written version of the newsletter: https://www.billiondollarsellers.com/p/bdsn-amazon-agencies-are-struggling-to-survive
Find us at BillionDollarSellers.comFollow Kevin King on Twitter and LinkedIn

How to expose your Amazon rivals secrets

Date: Monday, November 17th, 2025
Summary: Kevin King shares best tactics from recent newsletters while hosting Market Masters in Austin, covering Govee's $250M Amazon success story, AI-powered SEO strategies with schema markup, competitive intelligence with Competely.ai, micro-influencer marketing through Stack Influence, creating high-converting comparison charts, and linguistic optimization to navigate Amazon's keyword restrictions.
Key Points Discussed:
Govee's rise from zero to $250M on Amazon by dominating the LED lighting niche
How Wu Wenlong leveraged his Anker experience to build a lighting empire
Govee's winning formula: niche domination, Amazon-first strategy, community building through their app, and strategic co-branding
Understanding schema (structured data) and its importance for AI-driven search
Using Slim SEO Schema tool for easy WordPress implementation
Competely.ai for one-click competitive analysis across 100+ data points
Stack Influence platform for automated micro-influencer collaborations
Leveraging AI to create high-converting comparison charts for Amazon listings
Strategic positioning in comparison charts: trust-building vs. competitive advantage
Linguistic optimization strategies to bypass Amazon's keyword censors while maintaining compliance
Links Mentioned:
Govee's Amazon Success Story - Chinese Sellers Substack
Slim SEO Schema WordPress Plugin
Competely.ai - AI Competitor Intelligence Tool
Stack Influence Platform (10% off this month)
Stack Influence Case Study - Blueland 13x ROI
Intellibrand Newsletter - Comparison Charts Guide
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
 

The battle for AI shopping control

Date: November 13th, 2025Summary: Kevin King discusses how third-party sources drive 85% of brand discovery in AI search, the legal battle between Amazon and Perplexity over AI shopping control, Amazon Rufus hitting $10 billion in sales, optimizing text overlays for higher engagement, and Amazon's AI revolution in advertising announced at unBoxed.
Key points discussed:
Third-party sources drive 85% of brand discovery in AI search
How Amazon sellers can build visibility in AI-powered product discovery
Amazon vs Perplexity: The battle for AI shopping control
Browser-based AI agents and why they're hard to block
Amazon Rufus reaches $10 billion in annualized sales
Text overlay strategies: videos need edge placement, static images need centered text
Amazon's AI advertising transformation unveiled at unBoxed
New tools: Campaign Manager, Creative Agent, Video for Sponsored Products, Full-Funnel Campaigns, Ads Agent, and Sponsored Prompts with Rufus
Links mentioned:
PickFu - Get $100 credit with code BDSN2025
ChatGPT is Killing Your Strategy - Video with Lutz Finger
BDSN Mystery Link of the Day
Amazon's AI advertising transformation - LinkedIn article by Jeff Cohen
Hot picks:
Walmart adds AI generated audio summaries to product pages
Amazon's Black Friday week starts November 20
Shopify says AI driven orders are up 11x since January
Have you spotted this new Sponsored Brand headline placement?
Stump Bezos answer: 24 million formerly duty-free packages have been processed
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.