Billion Dollar Sellers

99.7% of sellers are missing this

Date: October 30th, 2025
Summary: Kevin King discusses why your product content is failing the bot test, how AI search engines like ChatGPT and Perplexity are changing e-commerce, flat fee creator partnerships that drive ROI, and the massive voice search opportunity that 99.7% of sellers are missing.
Key Points Discussed:
Why products are invisible to ChatGPT, Perplexity, and AI search enginesHow to audit and fix your product content for AI enginesThe critical importance of canonicalization for AI searchBuilding platform-specific feeds for ChatGPT vs PerplexityWhy smart sellers pay creators upfront with flat fee retainersConverting creator seeding into a structured testing labMarket Masters 3 event in Austin (November 13-17)The voice search gold rush: $45 billion market by 2028What speakable schema is and why only 0.03% of sites use itHow to optimize for voice commerce and AI assistantsUS Cyber Week spending projections ($44 billion)Links Mentioned:
Market Masters 3 RegistrationBook a Call with Reacher for Creator RetainersMarketing Misfits: "Only 1% of Brands Are Ready for AI Search"Billion Dollar Sellers Network Mystery Link of the DaySophie Society Live Q4 Amazon PPC WorkshopGoogle's Structured Data Markup HelperBDSC AI-Expert Call RecordingHot Picks:
PayPal signs deal with OpenAI to be ChatGPT's payment walletAmazon lays off first 14,000 of 30,000 expectedAmazon delivery contractors having trouble making moneyGoogle to auto-generate videos from images for adsStump Bezos Answer:
Amazon expects Rufus to generate $1.2 billion in profit in 2026
Quote of the Day:
"Do the one thing you cannot do. Fail at it. Try again. Do better the second time. The only people who never truly tumble are those who never mount the high wire. This is your moment. Own it."
 Oprah Winfrey
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AI Skills every Amazon seller should use

Date: Monday, October 27th, 2025Summary: Kevin King explores how Claude Skills revolutionizes Amazon selling by automating workflows, discusses Danny McMillan's dashboard generator, shares Q4 PPC targeting strategies, and examines why live shopping may define eCommerce's future over AI.
Key Points Discussed:
How Claude Skills works and why it beats traditional AI prompting
Danny McMillan's automated dashboard generator Skill
Installing and using Skills to transform Amazon data in 60 seconds
Real-world use cases: listing optimization, customer service, and PPC analysis
Q4 PPC strategies using SQPR data and dynamic targeting
Stack Influence platform for micro-influencer product seeding
Why live shopping, not AI, may define eCommerce's future
The trust crisis AI created and the shift toward authentic content
Live commerce market projected to reach $2.5 trillion by 2033
Links Mentioned:
Expert Panel: AI for E-commerce (October 29th at 2 PM ET)
Danny McMillan's Dashboard Skill Download
Notion Guide: Claude Desktop Skills Visual Guide
Sophie Society: Live PPC Workshop for Q4 Optimization (October 30th)
Stack Influence Platform (10% off this month)
Hot Picks:
How to maximize your Amazon sales during Halloween
Packages being destroyed by US customs is actually a paperwork issue
TikTok mandates all advertisers use AI-based GMV Max
Stump Bezos Answer: $860 million will be spent on pet costumes for Halloween
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World's #2 marketplace is 9 days old

Date: Thursday, October 23rd, 2025Summary: Kevin King discusses the ChatGPT commerce revolution, Walmart's 500 million SKU integration, Amazon Marketing Cloud becoming available to all sellers, Amazon's price history test feature, fulfillment automation plans, and UK alcohol sales data.
Key Points Discussed:
ChatGPT becoming the #2 e-commerce platform with 52.2 million daily product-intent prompts
Walmart's integration of 493 million SKUs into ChatGPT with Instant Checkout
Shopify adding 10-50 million additional SKUs for approximately 500 million total buyable products
Amazon Marketing Cloud (AMC) opening to all sellers - the hidden goldmine in your data
Path to Conversion reports showing full customer journey beyond last-click attribution
Building hyper-specific audiences using natural language prompts in AMC
Amazon testing Price History feature on product listings
Implications for pricing transparency and Buy Box strategy
Amazon's plan to automate 160,000 jobs in the US between 2025-2027
$12.6 billion in projected savings from automation
Amazon leading UK alcohol sales data
Announcements:
BDSS 14 rebranding as EcomMastery.AI - April 8-12 in Nashville
More than 700 e-commerce sellers expected
Covering Amazon, Walmart, Shopify, TikTok, YouTube, and OpenAI
Tickets go on sale January 1st - as low as $497
Links Mentioned:
Amazon Marketing Cloud (AMC) - The Amazon Goldmine Hiding in your Data
Go deeper with Abe & Oana next week workshop
The Marketing Misfits Podcast Demo Reel
Marketing Misfits Podcast
BDSN Mystery Link of the Day - Seasonal Ads
Hot Picks:
Tariff rollercoaster causes lots of Chinese sellers to give up on US
Create a Shopify storefront in minutes now with Lovable
Amazon's new delayed seller payments policy explained
Supreme Court to hear arguments Nov 5 on blocking Trump's tariffs
Stump Bezos Answer: Over 2.5 billion units have enrolled in Amazon's Transparency program
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How a US immigrant turned 10K into $200 million

Date: October 20th, 2025
Summary: Kevin King explores the incredible success story of Ivan Tsvilik, who grew True Sea Moss from $10K to $200M in 5 years. Learn his strategies for small category selection, multi-channel brand building, TikTok marketing tactics, and why branded traffic creates an unbeatable Amazon advantage.
Key Points Discussed:
Ivan Tsvilik's journey: $10K immigrant to $200M brand owner in 5 years
Small category strategy: Finding growth without dominant players
Product evolution through customer feedback (raw sea moss → ready-to-consume gel)
Breaking the Amazon-only model with Shopify, TikTok, and Amazon integration
TikTok strategy: Building community over direct sales (50M+ monthly views)
Multi-touch customer journey: 6-11 brand interactions before purchase
True Sea Moss TikTok execution playbook (influencers, live streaming, content, ads)
The power of branded search volume (127K+ #seamossgel posts)
Agency mistakes and building internal teams
Margin framework: 5:1 to 10:1 ratio from launch to growth stage
10 lessons for Amazon sellers
Chinese seller compliance crackdown (mandatory tax reporting starting Oct 31, 2025)
FCC gadget purge: Millions of Chinese electronics listings removed
How to compare your conversion rate to category average
Links Mentioned:
BDSS Oracle - AI-powered answers from Kevin King's library
Watch Ivan Tsvilik's full interview with My Real Profit
BDSS Market Masters
Conversion Rate Comparison Guide by Selling from the Beach
Stack Influence Platform (10% off with signup this month)
Blueland Micro Influencer Case Study
SourceReady - AI Worldwide Sourcing Agent
BDSN Mystery Link of the Day
Hot Picks:
TikTok Shop's new campaign to help emerging brands succeed
Complete breakdown of Amazon fee changes for 2026
Amazon's latest actions against fake review brokers
Stump Bezos Answer: The deadline is October 28 to submit BFCM deals.
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Do this before spending a single dollar on inventory or ads

Date: Thursday, October 16th, 2025
Summary: Kevin King explores how AI can simulate customer behavior for product testing, discusses the Walmart-OpenAI partnership's impact on e-commerce, and provides Part 2 of optimizing for Amazon's Rufus AI assistant.
Key Points Discussed:
How AI Large Language Models can predict customer behavior with 90% accuracy
Using AI to test products, pricing, and demographics before spending on inventory
Walmart and OpenAI partnership creating new shopping channels outside traditional marketplaces
Social media purchase likelihood by price point
Optimizing product listings for Amazon's Rufus AI (Part 2)
Mapping product missions and creating contextual listings
Building external authority for better Rufus recommendations
Links Mentioned:
Watch the 6R Revolution Replay Now
Listen to podcast version of this newsletter
Groundbreaking research on AI as synthetic consumers
Andrew Bell's deep dive on Rufus
Read part one first (Monday's newsletter)
Hot Picks:
Amazon's latest actions against fake review brokers
Why Walmart and Target love ChatGPT but Amazon doesn't
Stump Bezos Answer: Amazon expects to make $700 million PROFIT from Rufus in 2025
Parting Shot: "The customer is not a moron. She is your wife." — David Ogilvy
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7 game-changing insights about Amazon Rufus

Date: Monday, October 13th, 2025
Summary: Kevin King explores Amazon's Rufus AI shopping assistant, revealing how it's transforming product discovery through reasoning, memory, and real-time sourcing. The episode covers Reasoning Path Optimization (RPO), the collapse of Amazon aggregators, Chinese seller dominance, Google's "Buy For Me" feature, and a complete guide to the Amazon Influencer Program.
Key Points Discussed:
Seven game-changing insights about how Rufus works as a smart shopping assistant
The three pillars of Rufus: Reasoning (The Planner), Memory (Never Forgets), and Real-Time Sourcing
Reasoning Path Optimization (RPO) - fitting products into customer missions
Five ways to make listings mission-ready with lifestyle language and outcome-focused content
What really killed Amazon aggregators - the Thrasio story and valuation bubble
Chinese sellers now represent 62% of new Amazon signups versus 7% in 2015
Google's imminent "Buy For Me" agentic checkout system
Amazon Influencer Program quick start guide and the 80/20 Creator Connections strategy
Essential influencer tools: Viral View and Oink for Influencers (10% off with code EAM)
Links Mentioned:
 
BDSS Oracle - AI-powered answers from Kevin's entire library
Listen to podcast version of this newsletter
Andrew Bell's deep dive into Amazon Rufus
GetReviews - Schedule a demo - Use code BDS15 for 15% off first 3 months
BDSN Mystery Link of the Day
Marketplace Pulse interview with Thrasio co-founder
Stack Influence Platform - Get 10% off by signing up this month
Blueland Micro Influencer case study
Viral View - 10% off with code EAM
Oink for Influencers - 10% off with code EAM
 
Hot Picks:
 
Now you get 3 seller challenges with seller support
Why agentic commerce is still a collective hallucination
 
Stump Bezos Answer: Price is the most important factor affecting behavior.
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The $56.2 billion shift - AI commerce is here in Q4

Thursday, October 9th, 2025
Summary: Kevin King discusses the AI revolution in e-commerce, ChatGPT's new checkout features, protocol wars between OpenAI/Stripe and Google/PayPal, strategies for optimizing AI discoverability, and how Amazon search is changing with behavioral signals.
Key Points Discussed:
AI's impact on shopping behavior and the discovery channel
The 74% of consumers using AI tools in their purchase path
Protocol Wars: OpenAI + Stripe vs Google + PayPal
30-day action plan for AI commerce optimization
Amazon's organic discovery window closing
DataDoe AI analyst for Amazon sellers
Amazon search prioritizing contextual and behavioral signals
Adobe Analytics predicting 520% increase in AI-powered shopping traffic
Q4 holiday strategies and AI shopping predictions
Links Mentioned:
DragonFish - AEO Optimization Service
Market Masters Event - November 13-17
Billion Dollar Sellers Club Live - October 29
Levanta's Q4 Holiday Playbook Download
Scale Stories by Helium 10 - YouTube
DataDoe AI Amazon Analyst
Schema.org
Adobe Analytics Holiday Shopping Report
Hot Picks:
Amazon launches sponsored content inside Creator Connections
Dire warning for Amazon shoppers before BFCM goes viral
Bytedance keeps TikTok Shop and shopping in Chinese control
Stump Bezos Answer: Shopify powers 14.6% of all online stores
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How Fake Amazon Reviews Actually Work

Date: Monday, October 6th, 2025
Summary: Kevin King exposes the sophisticated world of fake Amazon reviews, discusses Amazon's new partial refund policy for Q4, introduces the BDSS Oracle AI tool, covers OpenAI's Sora 2 commerce strategy, and reveals a major Keepa update for tracking competitor inventory.
Key Points Discussed:
Introducing the BDSS Oracle: AI trained exclusively on vetted Amazon experts
Amazon's expanded FBA partial refunds without returns starting October 1st
Inside investigation: How fake review networks actually operate
OpenAI's Sora 2 as a commerce platform competing with TikTok Shop
Keepa's new feature to view entire historical product catalogs by seller ID
Listing Optimization AI: New tool for Amazon image generation
Stack Influence platform for micro-influencer product seeding
The shift from organic search to AI-powered search traffic
Links Mentioned:
Try the BDSS Oracle (Limited Time Public Access)
Watch: How Fake Amazon Reviews REALLY Work - Ecom Crew Investigation
Listing Optimization AI - 50 Free Images/Month
Stack Influence Platform (10% off this month)
Blueland Micro Influencer Case Study
Keepa Product Finder Tool
BDSN Mystery Link of the Day
Hot Picks:
Amazon starts charging sales tax on Ad spend
Meta to sell targeted ads based on data in your AI chats
Why TikTok's $33B Shop is wake-up call for B2B commerce
What Amazon shippers should prioritize this peak season
Stump Bezos Answer: 95% of companies say they get no return from investing in AI
Try the BDSS Oracle and share your feedback: Email Kevin at kevin.king@mail.billiondollarsellers.com
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ChatGPT now drives 20% of Walmart traffic

Date: Thursday, October 2nd, 2025
Summary: Kevin King discusses ChatGPT's transformation of e-commerce, Scott Deetz's Dream 100 induction, creating Amazon image variations with AI, Black Friday's declining dominance, and generating unlimited UGC content without monthly subscriptions.
Key Points Discussed:
ChatGPT now represents 20% of Walmart's referral traffic with 50B monthly product searches
Direct purchasing through ChatGPT launching with Etsy and 1M+ Shopify merchants via Stripe's Agentic Commerce Protocol
Scott Deetz inducted into Dream 100 after advising on $600M+ in exits with 80% at above-market multiples
Black Friday/Cyber Monday weekend dropped from 10% of Q4 orders (2019) to approximately 7% (2023-24)
AI workflow for creating multiple Amazon listing variations using ChatGPT and Canva
Upcoming live training on generating unlimited AI UGC videos for under $0.50 per video
Q4 Holiday Playbook strategies from Levanta
Fraser Smeaton's $50M Halloween costume business capturing 15% annual revenue in 4 days
Links Mentioned:
Market Masters Hot Seat Registration (only 5 spots left)
Market Masters Audience Member Registration
Market Masters AMA Video
Levanta's Q4 Holiday Playbook
Halloween Costumes Business Episode #465
BDSN Mystery Link
ChatGPT Merchants Portal
Golden Seller Awards
BDSC Live Event - AI UGC Training (Wed, Oct 8, 1:00 PM CDT)
Hot Picks:
TikTok Shop tops 500,000 US-based sellers
Amazon listings experience drop in Google search visibility
AI search visits surging in 2025
Got FBA in your name? Amazon will reject you from ASP portal
SmartScout shows you where links to Amazon products come from
Stump Bezos Answer: The average user spends 108 minutes daily on TikTok
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How to save $6,000+ in Amazon fees next month

Date: Monday, September 29th, 2025
Summary: Kevin King discusses Amazon's new FBA fee discounts for business pricing, ChatGPT's impact on e-commerce traffic, Amazon's $2.5B Prime settlement, TikTok's $14B US deal, and strategies for leveraging Amazon Business certifications.
Key Points Discussed:
Amazon's new FBA fee discount program for business pricing (started Sept 24)
How to leverage Amazon Business certifications for competitive advantage
ChatGPT topping all retail channels with 11% conversion rate
20% of Walmart's referral traffic now comes from ChatGPT
MaryRuth Organics' $500M/year strategy and TikTok-to-Amazon halo effect
Amazon's $2.5B Prime subscription settlement with the FTC
TikTok's controversial $14B US divestiture deal
Stack Influence platform for micro-influencer collaborations
Links Mentioned:
Market Masters Hot Seat Registration (Save $5,000 by Sept 30)
Market Masters Audience Member Registration (Save $1,000 by Sept 30)
BDSS Market Masters Experience Video
Amazon Business Certifications
US Chamber Small Business Certifications Guide
DragonFish AI Optimization
BDSN Mystery Link
Marketing Misfits: MaryRuth Organics Masterclass
Stack Influence Platform (10% off code: BillionDollarSellers)
Blueland Micro Influencer Case Study
Hot Picks:
Trade War tariff hacking gets creative
How to optimize e-commerce brands for ChatGPT visibility
AI turns Amazon Prime Day into a shopping strategy game
Tai Lopez accused of running $112 million Ponzi scheme
How to turn an average Amazon image into $40K per month ASIN
Have you fired an Amazon agency - there is a better way
Stump Bezos Answer: Temu tops e-commerce sales in Finland and Slovenia.
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