Tariff Strategies from BDSS XI in Iceland

Kevin King discusses tariff strategies from BDSS XI in Iceland, with insights from Pattern's Rob Hahn, Bernie Thompson's deferral approaches, and Brandon Young's cost-breakdown tactics, plus audience demographics and Ritu Java's AI-driven marketing strategies.

Key Points Discussed:

• Strategic approaches to the new tariff landscape from top Amazon sellers
• Understanding tariffs as trade deficit based rather than reciprocity based
• Bonded warehouse deferral strategies to minimize immediate financial impacts
• "First sale doctrine" cost-saving methods and component breakdown tactics
• Audience demographic breakdown from BDSS XI in Iceland event
• Shifting from keyword-driven strategies to audience-obsession and AI conversational commerce
• Five Levels of Awareness framework for effective customer targeting
• Optimizing listings for Amazon's Rufus AI assistant

Links Mentioned:

• Trump Tariffs Are Here - The Rise of U.S. Manufacturing
• #442 - Inside the #1 Amazon Seller in the World: Rob Hahn Reveals the 3 Secrets to E-Com Domination
• BDSS XI Iceland Recap Video
• BDSS XIV - Grand Hyatt Nashville April 8-12, 2026
• X-VIP Nashville tickets
• $100 refundable deposit for standard BDSS tickets
• Stack Influence Platform (10% off)
• Get Your Neurons Demo
• BDSS XI Iceland Replays

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