Simple fix to increase PPC conversion

Date: December 4th, 2025
Summary: Kevin King welcomes Izabella Ritz into the Billion Dollar Dream 100, shares insights from the BDSC mastermind call on secondary images and A+ content for better conversion, discusses Black Friday visibility trends on Google Shopping, and highlights Mexico's booming e-commerce market.

Key Points Discussed:

• Billion Dollar Dream-100 member announcement: Izabella Ritz
• Secondary image framework: Choose Your Top Six from 23 possible image types
• How secondary images and A+ content can move conversion from 1 in 50 to 1 in 10
• "Why buy from us" image testing showing 10% lift in conversion
• Nano Banana Pro AI for generating listing images
• Holiday e-commerce stats: smartphones now account for 57% of US holiday spending
• Black Friday visibility war on Google Shopping: Walmart, Amazon timing strategies
• Mexico projected to overtake the US in e-commerce penetration by 2026
• Ritu Java's bookmarklets for extracting Rufus Q&A data

Links Mentioned:

• Market Masters 3 - Why you should be at the next one
• Billion Dollar Sellers Club
• Secondary Images Best Practices SOP
• Nano Banana Pro for Amazon Sellers Ultimate Guide
• Marketing Misfits: Adley Kinsman's Billion View Formula
• Ritu Java's Rufus Q&A Bookmarklets

Hot Picks:

• Amazon tests delivery in 30 minutes or less
• ChatGPT referrals to retailer apps increase 28% YoY
• Amazon to lower fees for European sellers in some categories
• Costco sues over Trump tariffs seeking a refund
• How to get your products discovered in ChatGPT, Rufus and beyond

Stump Bezos Answer: Short videos posted by strangers and recommended by AI

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