Optimizing Amazon in a Rufus & Cosmo World

In this episode, Kevin King deep dives into Amazon's new AI-driven COSMO system, discusses the importance of Rufus optimization, and shares key strategies for sellers to adapt to these new tools. He also covers interesting Amazon statistics and micro-influencer marketing opportunities.

Key Points Discussed:

• Understanding COSMO's intent-based search system
• Steps to optimize listings for COSMO
• The importance of Rufus optimization
• Vanessa Hung's three-step Rufus optimization process
• Micro-influencer marketing strategies with Stack Influence
• Market Masters Think Tank event announcement

Links Mentioned:

• Online Seller Solutions
• RUFUS Scorecard tool
• Vanessa's ChatGPT prompts
• Stack Influence Platform (10% off in November)
• Market Masters Think Tank video overview

Amazon Podcast Gold:

• The PPC Den: Amazon PPC Advertising - Discussion on profit analytics per product
• That Amazon Ads Podcast - Understanding CPC bidding mechanics
• The Ecommerce Lab #259 - Case study on EBITDA improvement through policy implementation

Hot Picks:

• TikTok's ban losing support in the USA
• Amazon pushing "Made in India" through Global Selling Program
• BFCM discount strategies
• Amazon's liability for third-party seller defective products

Parting Quote: "It is the poor who know well the price of everything but the worth of nothing."

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