OpenAI vs Amazon WAR begins (marketplace bombshell)

July 17th, 2025

Summary: Kevin King discusses the groundbreaking news of ChatGPT becoming an e-commerce marketplace, Amazon's AI initiatives including Starfish project, Prime Day 2025 analysis, OpenAI's Shopify integration, and strategies for scaling product launches with micro-influencers.

Key Points Discussed:

• ChatGPT's secret preview of checkout features to become a marketplace by Holiday 2025
• OpenAI planning to take a cut of sales and compete with traditional marketplaces
• Amazon's Starfish AI project cataloging world's products with $7.5B projected impact
• Prime Day 2025 analysis: 99% increase in orders but 35% drop in average order value
• OpenAI quietly integrating Shopify as shopping search partner
• Dream 100 member spotlight: Athena Severi's journey from Hollywood to Amazon community building
• Micro-influencer strategies using Stack Influence platform for product launches
• AI user adoption statistics showing ChatGPT's unprecedented growth

Links Mentioned:

• Watch the replay - All Day Workshop this Sunday
• Register here for Sunday's AI for Ecom Workshop
• Dream 100
• DragonFish waitlist for bleeding-edge ecom AI optimization
• Stack Influence Platform (10% off by signing up this month)
• Micro Influencer campaign case study
• The Rise of AI Answer Engines (AEO): Why SEO Is in Trouble...
• The 5 Amazon PPC Campaigns That Took Us to $1M/Month

Hot Picks:

• Amazon launches an AI Agent marketplace
• Amazon conversions rise 2.2X when you look beyond age
• Amazon testing moving location of BSR around on PDPs

BDSN Mystery Link: Mystery Link

Stump Bezos Answer: 576 shipping containers were lost at sea in 2024

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