Math behind winning Amazon search rankings

Date: February 2nd, 2026

Summary: Kevin King breaks down new data on Amazon search rankings, explains how to calculate revenue potential for ranking higher, and dives deep into how Amazon sellers can win in the age of AI with Answer Engine Optimization (AEO).

Key points discussed:

• New data from Smart Scout on Amazon search position click and sales share
• How to calculate revenue potential using Amazon's first-party data
• Why AI citations are the new currency and backlinks are dying
• How Rufus, ChatGPT, and Google Gemini discover products
• The shift from traditional SEO to Answer Engine Optimization (AEO)
• Why ChatGPT needs Amazon more than Amazon needs ChatGPT
• How Amazon's Rufus AI is changing product discovery

Links mentioned:

• Watch the AI search webinar replay
• Jon Derkits newsletter on calculating ranking revenue potential
• Wall Street Journal article on businesses manipulating ChatGPT results
• DragonFish - AEO optimization company
• GEO Bundle Builder tool by Leonardo Sgovio
• Stack Influence - micro-influencer platform

Hot picks:

• TikTok Shop is now the UK's 4th largest beauty retailer
• China to US freight rates dropped 12% to West Coast in January
• Search is having its new haircut, new me moment

Stump Bezos answer: ChatGPT ads are projected to top $25 billion by 2030

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