Fake Reviews & Amazon's Low Cost Store

In this episode, Kevin King discusses the differences between entrepreneurs and business owners, Amazon's new Low-Cost Store initiative, and the FTC's new rules on fake reviews. He also covers important insights about Amazon SERP layouts and micro-influencer marketing strategies.

Key Points Discussed:

• Differences between entrepreneurs and business owners
• Amazon's new Low-Cost Store initiative
• 2025 Tax bracket adjustments
• FTC's new rules on fake reviews
• Amazon SERP layout analysis

Links Mentioned:

• Marketing Misfits Podcast - Rachel Miller Episode: "The Viral Strategy No One Talks About"
• Stack Influence Platform (10% off in October)
• Blueland Micro Influencer campaign case study
• Demian Luzurko's Amazon SERP breakdown
• Halloween Spooktacular video from Amazon Unboxed Conference
• News article on the FTC prohibiting fake reviews

Amazon Podcast Gold:

• The PPC Den: Amazon PPC Advertising - Discussion on non-converting spend tracking
• Serious Sellers Podcast #597 with Bradley Sutton - Expert tips for Amazon auto campaigns

Hot Picks:

• $4.5 trillion counterfeit industry impact on marketplaces
• Amazon vs Walmart holiday returns comparison
• Q5 post-holiday opportunities on TikTok

Parting Shot:
"A brand is what someone says about you when you're not in the room. Your brand isn't a logo, business card, website design, typography or letterhead. A brand is how you make someone feel."

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