Amazon CEO: future is AI Agents selling

Monday, June 19th, 2025

Summary: Kevin King discusses Amazon CEO Andy Jassy's internal message about the company's commitment to Generative AI, new review-based badges on mobile, funding pitfalls that can wreck Amazon businesses, AI-powered photo/video creation with Higgsfield, and Adobe's LLM Optimizer for AI search visibility.

Key Points Discussed:

• Amazon CEO Andy Jassy's June 17th internal message on Generative AI commitment
• AI's impact on product listings, advertising, and shopping assistants
• AI optimization in inventory placement, demand forecasting, and fulfillment
• The future of AI agents for sellers: intent-based product research, code writing, customer service automation
• How bad funding deals can destroy Amazon businesses: flat fees vs APR, fast repayments, hidden fees
• Creating product photos and videos with Higgsfield AI
• Amazon's new review-based badges on mobile PDPs (positive and negative)
• Adobe's LLM Optimizer for AI-powered search engine visibility
• Amazon's Product Lifecycle Support program to prevent "Frequently Returned" badges

Links Mentioned:

• Amazon CEO Andy Jassy on Generative AI
• Triple Whale's Ultimate AI Agents Playbook for Ecom
• Higgsfield AI
• Just A Seller newsletter
• Amazon Product Lifecycle Support enrollment
• BDSN Mystery Link of the Day
• Adobe LLM Optimizer

Hot Picks:

• TikTok Shop rolls out seller performance badges
• Ad agencies are in trouble staring down barrel of AI
• Amazon Ads and Roku announce new partnership
• Walmart Marketplace experiences record growth

Stump Bezos Answer: 70 million adults bought something on TikTok Shop in 2024

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