Billion Dollar Sellers

If you sell off Amazon, Google says do this NOW

Date: May 28th, 2026
Summary: Kevin King breaks down Google's first official guide on optimizing for AI search and why it undercuts the AEO/GEO consultant model, covers Shopify opening its Universal Commerce Protocol catalog to every developer, and digs into what Amazon sellers get wrong selling on Walmart. He also shares a new ChatGPT shopping conversion study, a free Amazon Launch Calculator, and details on the AI for Ecom 2.0 webinar with Norm Farrar.
Key Points Discussed:
Google's first official guide on optimizing for AI search: its position is that optimizing for generative AI search is just SEO — the same crawl, index, and ranking systems, with no separate door or special trick
Two foundations Google names: unique, compelling, non-commodity content (first-hand expertise over generic listicles) and technical hygiene (a page must be indexed, crawlable, and fast to be cited)
Google's mythbusting list — llms.txt files, content chunking, AI-specific rewrites, buying fake mentions, and over-indexing on structured data are all called wasted spend
The Amazon seller angle: Merchant Center feeds and Google Business Profiles drive product visibility in AI responses, plus Business Agent and the Universal Commerce Protocol (UCP) point to agentic commerce in the next 12–18 months
AI for Ecom 2.0 webinar with Kevin King and Norm Farrar — the new AI playbook for ecom sellers, with a replay available
Marketing Misfits episode with Mike Kaput on the shift from prompting AI to orchestrating AI agents
ChatGPT shopping study from Kaiser and Schulze: ChatGPT beats traditional channels on conversion for complex products that need explanation, while traditional channels still win for simple, impulse-driven products
Shopify opens the Universal Commerce Protocol with Shopify Catalog to every developer — any app, content platform, or AI agent can tap millions of merchants and billions of products through one protocol
Amazon Launch Calculator by Isaac Gross at IG PPC: models required PPC spend, clicks, orders, ACOS and TACOS against a revenue goal, month by month
What Amazon sellers get wrong on Walmart: it's a full-funnel problem, not a listings problem — stop copy-pasting Amazon content, stop optimizing once, build off-platform traffic, and hit listing benchmarks before running Walmart Connect ads
Links Mentioned:
Register for the AI for Ecom 2.0 webinar with Norm Farrar (replay available)
Google's official guide on optimizing for AI search
Get your custom pack of Amazon Seller Claude Skills
Stop Writing AI Marketing Slop — Marketing Misfits episode with Mike Kaput
Join the Marketing Misfits Newsletter
Shopify — what are you going to build? (UCP and Shopify Catalog for developers)
Amazon Launch Calculator by Isaac Gross (IG PPC)
Sellcord — what Amazon sellers get wrong selling on Walmart
Hot Picks:
Temu's traffic has recovered from last year's tariff slump
Amazon tightens Seller Fulfilled Prime speed starting July 6
Amazon built a $56B empire but forgot the customer
Amazon to award a New Arrival badge on sellers' newest products
Stump Bezos Answer: Attorneys and Legal Services — the most expensive Google Ads category at an average of $9.87 per click, almost double the overall average.
Parting Shot: "No matter how busy you are, you must take time to make the other person feel important. Everyone has an invisible sign hanging from their neck saying, 'Make me feel important.' Never forget this message when working with people." — Mary Kay Ash
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Wake-Up Call for Helium 10, Jungle Scout, Data Dive, SmartScout, and the Rest

Date: May 25th, 2026
Summary: Kevin King breaks down Pattern Group's launch of Pattern Intelligence, an autonomous execution engine that acts as a wake-up call for every Amazon SaaS tool, plus why AI agents are now shopping before your buyer wakes up, Google's new Universal Cart that could bypass Amazon entirely, the free open-source data analyst tool Florence, and a 30-minute AI product launch blueprint from Jo Lambadjieva.
Key Points Discussed
Pattern Group's launch of Pattern Intelligence (Pi), an autonomous execution engine that monitors and acts on offers, ads, content, pricing, and inventory across more than 70 marketplaces
Pattern's data moat: 77 trillion proprietary data points growing by 800 billion per week
Three signals to watch: the execution layer as the new battleground, proprietary behavioral data as the moat, and GEO scoring becoming a standard product feature
McKinsey's April report on how much marketing execution agentic AI could take over, with content creation and optimization at 70 percent
Why the AI is shopping before your buyer wakes up: Alexa for Shopping as an orchestration engine running dozens of queries behind one conversation
Andrew Bell's analysis of 659 carded result sets showing review depth functions as a trust multiplier, not highest rating alone
Three action items: audit your brand for contradiction, get specific on who you are not for, and fill every empty listing field
Florence, a free open-source AI Chief Data Analyst for Amazon sellers that runs inside Claude Cowork
Jo Lambadjieva's framework for generating a complete Product Launch Blueprint in 30 minutes with one AI prompt sequence
Google's Universal Cart, an agentic commerce tool built on the Universal Commerce Protocol that lets shoppers check out across multiple retailers in one cart
Links Mentioned
Register for AI for Ecom 2.0 with Kevin King and Norm Farrar
Pattern Intelligence (Pi)
Marley Jaxx's read on Google Marketing Live
Amazon's official Alexa for Shopping product update
Andrew Bell's deep dive into the Alexa for Shopping patent architecture
YouTube: What's New in Search
Download Florence, the free open-source AI Chief Data Analyst
Grab Jo Lambadjieva's Product Launch Blueprint SOP
Curated rooftop dinner for ecom founders in Austin
Hot Picks
Helium 10's Prime Day checklist
Walmart e-commerce revenue now 23 percent of total revenue
Amazon cuts affiliate commissions up to 50 percent
Stump Bezos Answer: 63 percent of US households ordered 2 or more items during Prime Day last year.
Parting Shot: "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." — Steve Jobs
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Reviews you get this weekend will kill your listing

Date: May 21st, 2026
Summary: Kevin King breaks down new research showing why weekend reviews skew negative and how to retime your review request sequences before they damage your listing. He also covers Lyden Smithers' Accio Playbook for AI-powered product sourcing, the Hermes AI agent framework as an alternative on-ramp to OpenClaw, SellerLingo for hybrid AI/human listing localization, and the Amazon Disburse on Demand feature most sellers are leaving on the table under DD+7.
Key Points Discussed:
New Science Says research analysing nearly 400 million reviews across 33 platforms finds weekend reviews skew more negative than weekday reviews
Star ratings drop ~0.04 on weekends, negative reviews jump ~6%, and up to 6% of Amazon products with 3–4 reviews would gain a half star if weekend reviews were excluded
Action item: schedule Buyer Seller Messaging and post-purchase review requests Monday–Thursday only, and pause on public holidays
First-review effect: a negative first review triggers a chain reaction of further negative reviews
Lyden Smithers' Accio Playbook for using AI to generate product drawings, tech packs and sourcing assets in minutes
Top 10 European e-commerce retailers by 2025 GMV — Amazon at $231.6B, nearly 6x the number 2 player (Ozon)
Hermes AI agent by Nous Research as a pre-built alternative to OpenClaw, with 100+ skills and a 4-level adoption ladder
SellerLingo — hybrid AI plus human-linguist listing localization, trained on 8 years of YLT's own Amazon listings, shipping with Rufus readiness, competitor analysis, review analysis and per-category compliance audit
Amazon Disburse on Demand — pull funds every 24 hours under DD+7, with the catch that a manual disbursement resets the standard 14-day cycle
Links Mentioned:
Science Says research on weekend vs weekday reviews (Sage journal)
Lyden Smithers' Accio Playbook on AI-powered product sourcing (YouTube)
Shann Holmberg's full how-to write-up on the Hermes setup and architecture
SellerLingo — hybrid AI plus human-linguist listing localization
Hot Picks:
Indexing and ranking aren't the same — the gap is where you die
Walmart Connect is bringing shopper data to social
YouTube is turning its TV app into a one-stop shopping platform
TikTok launches counterfeit goods detection initiative
Stump Bezos Answer: TikTok is expected to do $43.5 billion in ad revenue worldwide this year.
Parting Shot: "You do not rise to the level of your goals. You fall to the level of your systems." — James Clear
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Fake sale tactics are dead on Amazon

Date: May 18th, 2026
Summary: Kevin King breaks down Amazon's launch of Alexa for Shopping (the rebadged and expanded Rufus) and the eight changes every seller needs to know — from native side-by-side comparisons and 12 months of price history to agentic Scheduled Actions. He also walks through ChatGPT Ads for Amazon sellers, new Shopify data on AI-referred traffic crushing organic conversion, and a Vids.new tutorial for adding AI avatars to product scenes without a studio.
Key Points Discussed:
Rufus rebranded as Alexa for Shopping, rolling out across Amazon.com, the mobile app, and Echo devices — and the eight changes every seller needs to know
The main search bar is now a conversation — Amazon routes question-style inputs to Alexa instead of the standard product grid
AI overviews sit on top of search results and PDPs, pulling from listings, reviews, Q&A, and external content
Native side-by-side product comparison inside search — a direct counter to "compare these five products" on ChatGPT
Scheduled Actions: true agentic buying for every shopper, not just a Subscribe & Save segment
Conversational cart rebuilds from purchase history, and the new fight for the "my regular brand" slot
Twelve months of price history on every PDP — the phantom anchor price tactic is dead
Voice shopping inside the Amazon app (no Echo required) and an inspectable personalization layer shoppers can edit
Listing action items: persona clarity in titles and bullets, machine-readable backend attributes, reviews and Q&A as AI training data, and off-Amazon authority
2025 Americas e-commerce GMV stack — Amazon at $488B, Walmart $197B, Mercado Libre $53B, with Amazon nearly 2.5x Walmart
ChatGPT Ads launch: contextual targeting via "Context Hints," US-only with EIN required, $3–$5 recommended max CPC, and early CPMs near $60
Vids.new walkthrough for AI avatars in product scenes — locking face and voice across listings, PPC, and social
Shopify's journey compression data: 55% of AI-referred sessions start on a PDP vs 20% organic, +49% conversion, +14% AOV
Agentic Storefronts, the Universal Commerce Protocol, and Shopify Catalog as the AI commerce buildout
Kevin's take: the Amazon seller version of the mobile inflection point — brands invisible off Amazon are invisible to the AI making the recommendation
Links Mentioned:
Azoma AI's breakdown of the 8 changes from Rufus to Alexa for Shopping
ChatGPT Ads Manager (ads.openai.com)
Vids.new — AI avatar tool for product scenes
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
Hot Picks:
Amazon drops SP-API fees after developer pushback
Over $35 billion in invalidated tariff refunds have been processed
Stripe and Google partner on agentic commerce
2025 e-commerce sales top $1 trillion for the 4th straight year
Stump Bezos Answer: 1.46 billion people shop on Amazon worldwide each year, with the average shopper buying 13 times annually.
Parting Shot: "Luck flows through people and travels by conversation. The people you talk to determine the opportunities you find. Keep talking to the same people, keep finding the same opportunities. Start talking to new people, start finding new opportunities. If you want different luck, start walking into different rooms." — James Clear
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Rufus is dead. Long live Alexa.

Date: May 14th, 2026
Summary: Kevin King breaks down Amazon's rebrand of Rufus to Alexa for Shopping and the eight features sellers need to understand about the new AI-powered front door. He covers the MCP (Model Context Protocol) wave reshaping Amazon's tool ecosystem, Shopify's aggressive push to make merchants AI-discoverable via connectors and llms.txt, and what Answer Engine Optimization means for the next 12 months of Amazon listings.
Key Points Discussed:
Amazon rebrands Rufus to Alexa for Shopping, rolling out across the app, website, and Echo devices
The eight Alexa for Shopping features sellers need to know: unified search bar, side-by-side product comparison, AI overviews on search and PDPs, 12-month price history, Scheduled Actions for conditional buying, easy add-to-cart from past orders, persistent shopping memory, and Custom Shopping Guides
Why Amazon made the move now — ChatGPT context capture and the threat to Amazon's search-bar dominance
AEO (Answer Engine Optimization) as the new SEO inside Amazon
What the AI mediation layer means for listing copy, A+ content, reviews, pricing, and promotions
Chris Rawlings' updated walkthrough on using Claude for Amazon keyword research, plus a free downloadable Claude keyword skill
Marketing Misfits with Kurt Elster on the #1 Shopify mistake killing Amazon brands — demand capture vs demand creation, identity resolution, and UCP
Amazon's e-commerce share by country — Japan ~59%, Germany ~41%, UK ~35%, US ~31%, France ~27%, India ~14%
MCP (Model Context Protocol) explained as "USB-C for AI" and why it's disrupting Amazon SaaS dashboards
Titan Connect — Dan Ashburn's open MCP infrastructure that installs Titan AI as a skill inside Claude
Strategist-level vs tool-level thinking on AI, plus Greg Isenberg on agents as the new buyer
Text Arena top 5 frontier LLMs — Claude Opus 4.7, Gemini 3.1 Pro, Muse Spark, GPT-5.5 High, Grok 4.20
Shopify's ChatGPT and Claude connectors and the native llms.txt rollout across stores
Links Mentioned:
Scot Wingo's analysis of the Alexa for Shopping launch
Christian Umbach on Amazon killing Rufus for Alexa for Shopping
Chris Rawlings' Unfair Amazon Keyword Research with AI (2026 step-by-step)
Download the free Claude keyword research skill
Marketing Misfits with Kurt Elster — the Shopify mistake killing Amazon brands
Get the free Marketing Misfits newsletter
Titan Connect — open MCP infrastructure from Titan Network
Hot Picks:
Shein accuses Temu of wide-scale counterfeiting and IP infringement
USPS to raise rates again in July (on top of 8% surcharge from April)
Amazon Prime Days to be June 23-26, May 27 inventory cutoff
Stump Bezos Answer: Amazon says FBA shipping is 70% cheaper per unit than comparable premium options offered by other major US carriers.
Parting Shot: "The most interesting startup nobody has built yet is an agent marketplace where you rent access to someone else's trained agent. An Amazon seller spends 6 months training a sourcing agent. That agent is worth renting to every other Amazon seller on earth. The agent itself becomes the product."
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Amazon's agentic army is coming - you ready?

Date: May 11th, 2026
Summary: Kevin King unpacks Amazon's new 40-engineer department built to plug its commerce stack into outside AI apps like ChatGPT, Claude, and Gemini. Plus Amazon testing AI blurbs directly inside regular search results, Walmart firing OpenAI's Instant Checkout after just five months in favour of its own Sparky assistant, and a new Subscribe & Save dashboard view that exposes how much money sellers are leaving on the table in manual reorders.
Key Points Discussed:
Amazon's job listing for a Principal Technical Program Manager overseeing 40 engineers focused on third-party agentic platform integrations
The two plays inside the listing: the Distribution play (Amazon's catalog, Prime, reviews, checkout living inside outside AI apps) and the Merchant play (recruiting Shopify and DTC brands into Buy for Me)
Amazon joining the Universal Commerce Protocol tech council and what it signals about shopping that starts outside Amazon.com
Marketplace Pulse breakdown of Amazon's net sales mix — AWS climbing from 13% in Q4 2021 to almost 21% in Q1 2026, ads pushing 10%, 1P retail down from 48% to 35%
Shopify Q1 2026 milestones — GMV crossing $100 billion, revenue at $3.17 billion (+34%), operating income up 88% to $382 million
Amazon testing hybrid search modes — AI summaries above the grid for open-ended queries, traditional grid for transactional ones like milk
Rufus driving nearly $12 billion in incremental annualised sales and conversion lifts of 21% (no Rufus) → 35% (1-3 interactions) → 47% (4-10) → 58% (11+)
Grocery getting its own playbook, autocomplete now driving ~60% of US searches, Lens Live visual search rolling out
Charm.io as the BDSN Software Tool of the Day — DTC and TikTok Shop data platform tracking over 4 million brands across 160+ metrics
Walmart killing OpenAI's Instant Checkout after five months over poor conversion, product accuracy, and the limits of scraping-based commerce
Walmart's Sparky assistant embedded in ChatGPT and Gemini converting at ~70% of direct Walmart.com rates, with Claude rumoured to be next
The agentic commerce land grab flipping — retailers controlling the agent, AI platforms becoming distribution
Amazon's new Subscribe & Save dashboard view exposing manual reorder revenue alongside subscription revenue
Four S&S action items — sweeten the offer, build an AMC retargeting flow with convenience messaging, use a gallery image for S&S benefits, prioritise high-reorder/low-S&S ASINs
Links Mentioned:
Jason Del Rey at The Aisle on Amazon's agentic commerce hiring
Charm.io — DTC and TikTok Shop data platform
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
Incrementum Digital — Prime Times newsletter
Hot Picks:
WhatNot integrates with Shopify
TikTok Shop sales hit $4.9 billion in Q1
$300 billion in US imports changed country of origin in 2025
Stump Bezos Answer: 11,000 Amazon sellers do over $1 million per year.
Parting Shot: "You can't control how you feel, but you can always choose how you act." — Mel Robbins
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Your margin is my opportunity - Jeff Bezos

Summary: Kevin King breaks down how Amazon's Product Opportunity Explorer literally shows you where demand is not being met, walks through using Claude for Amazon keyword research, and digs into Amazon's new native 365-day price history feature that is about to kill the fake-discount game ahead of Prime Day. Plus a Modash survey on what influencer marketers actually get paid, an AI tip on structuring better Claude prompts, and more.
Key Points Discussed:
Amazon's Product Opportunity Explorer and the Unmet Demand tab — first-party shopper behaviour, not scraped estimates
Why high search with low conversion can be a listing gap, not always a product gap
Using Claude for Amazon keyword research — sorted, segregated PPC-ready keyword lists (negative, branded, competitor, intent-based)
Building your own custom Claude skills for your Amazon brand
"Your margin is my opportunity" — Marketing Misfits with Mike McClary live in Nashville at Ecom Mastery AI
Anthropic stake driving nearly half of Alphabet's $62.6B Q1 2026 profit and over half of Amazon's $16.8B pre-tax gains
Amazon's native 365-day price history feature on the product detail page (US, UK, India)
Rufus answering shopper questions like "Has this been on sale in the last 30 days?"
What this kills: the price-pump play, fake "lowest price of the year" claims, and lazy reference pricing
Pre-Prime Day playbook: 12-month pricing audit, beat the trailing 90-day average, and how Subscribe & Save / coupons / Prime Exclusive Discounts stack
BDSN AI Tip: a 7-piece structure for high-quality Claude prompts (task, context, reference, success brief, rules, clarifying questions, execution plan)
Modash 2026 survey of 400 influencer marketers — the $13K pay gap, geographic disparities, and fashion paying the worst
The "just add social media" trap and the unpaid-overtime problem driving turnover
Links Mentioned:
Chris Rawlings on using Claude for Amazon keyword research (video)
Download the Claude keyword research skill for free
Marketing Misfits with Mike McClary: Is Selling on Amazon Dead?
Marketing Misfits Newsletter
Online Seller Solutions: free Error 8541 catalog-matching guide
Modash 2026 State of Influencer Marketing survey (full PDF)
Hot Picks:
Amazon quietly closes a keyword stuffing hiding spot
GameStop offers $56 billion it doesn't have to buy eBay
Amazon opens its logistics network to all businesses
Stump Bezos Answer: Consumers are expected to spend $38 billion on Mother's Day this year.
Parting Shot: "If you have a good story and weak positioning, you help sell a competitor's product." — April Dunford
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How Amazon's search bar actually thinks

Date: May 4th, 2026
Summary: Kevin King breaks down a new Amazon patent revealing how the search bar predicts shopper intent across six categories, analyses what slice of billion-dollar CPG exits actually came from Amazon, covers Amazon joining the Universal Commerce Protocol, and previews a new Auto Buy feature that could reshape pricing strategy.
Key Points Discussed:
Amazon Patent 12-561-383 and the six intent types: Specification, Generalization, Equivalence, Substitution, Complement, and Irrelevant
The Saturation Cliff: Amazon pushes competitors after roughly four narrowing searches without a purchase
Post Purchase Inversion: visibility windows for complementary products open at competitor checkouts
The Personalization Stack — language, geography, demographics, device, and network location
Listing action items: title structure, bullet sequencing, backend keyword allocation (60/15/15/10), and four A+ content modules
Major CPG exits and the Amazon revenue split — Color Wow, Dr. Squatch, GHOST, Grüns, Poppi, Rhode, Coterie, Siete, Alani Nu, Medik8
Amazon, Meta, Microsoft, Salesforce, and Stripe joining the Universal Commerce Protocol Tech Council
Rufus hitting 300 million users and driving $12 billion in incremental sales
AI bot traffic to retail sites jumping 5.4x in 2025
Amazon's new Auto Buy feature and what it could mean for demand-curve pricing data
Pattern's free Digital Shelf tool for competitive search insights
Links Mentioned:
Last call: Ecom Mastery AI replay pass
Andrew Bell's deep dive on the A9 patent and six keyword intent types
Andrew Bell's full intent hexagon breakdown
Scott Needham's CPG exits analysis (video)
Pattern's free Digital Shelf tool
Stack Influence (10% off this month)
Blueland micro-influencer case study with Stack Influence
Hot Picks:
Amazon officially announces Prime Day will be in June
Retailers are flocking to TikTok Shop in search of more sales
75% of electronics made in China subject to new FCC import ban
Stump Bezos Answer: Stripe processed $1.9 trillion in payments in 2025 — equal to 1.6% of global GDP.
Parting Shot: "The best advertising you can have is a loyal customer." — Sir Richard Branson
Link to written version of the newsletter: [Insert link here]
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Amazon speaks: AI agents are about to kill your business

Date: April 30th, 2026
Summary: Kevin King breaks down the mega earnings showdown where Google, Meta, Amazon, and Microsoft all reported within a 2-hour window with agentic commerce as the headline story, walks through Rufus's 8 brand new features and what they mean for sellers, recaps John Aspinall's BDSC demo on OpenAI Codex for Amazon listing images and A+ content, and shares Chris Gray's warning on the Marketing Misfits about Google's agentic AI shift steamrolling local businesses.
Key Points Discussed:
John Aspinall's BDSC demo: why he switched from Claude Code to OpenAI Codex for image-heavy work
Codex tips: enable memories with screen context, use $ trigger for skills, stack Claude Code inside Codex, run on medium intelligence by default
The Mega Earnings Agentic E-com Showdown: Google up 7%, Meta down 7%, Amazon flat, Microsoft muted
Google's Universal Commerce Protocol (UCP) winning the standards war over OpenAI's ACP
Meta's Partnership Ads run rate doubling to $10B; Zuck's bet on "Personal Superintelligence" and AI that's good at shopping
Amazon's Rufus: 115% MAU growth, 400% year-over-year engagement growth, 20% conversion when shoppers interact with a Brand Prompt
Rufus's 8 new features: Scheduled Actions (agentic), Persistent Account Memory, Personalized Deals, Custom Shopping Guides, Easy Reorder, Shop Direct, Compare with Similar, Personalized Product Summary
Chris Gray on Marketing Misfits: Google Business Profile as new homepage, 24/7 hours hack, geo-targeted press releases, Apple Wallet push notifications via SendPush
Daniks AI research: 57% of 118,000+ active sellers on Amazon Germany are from China
Identity Hooks audit: rewriting bullets to map ASINs to shopper profiles, not just keywords
Amy Wees's Rufus + ChatGPT mindset-research loop
Links Mentioned:
Try BDSC for $9 and watch all the replays
OpenAI Codex
AI Amazon PPC Challenge registration (Sophie Society)
Marketing Misfits: Chris Gray on Why AI Agents Are About to Kill Your Business
Subscribe to the Marketing Misfits newsletter
SendPush.io (Apple Wallet push notifications)
Retailgentic by Scot Wingo
Hot Picks:
Amazon Q1 2026 earnings beat Wall Street expectations
Emails show Amazon colluding to raise prices and remove buy box
eBay tests live streaming as a service to sellers
Stump Bezos Answer: Rufus usage is up 400% year over year.
Parting shot: "You can't control how you feel. But you can always choose how you act." — Mel Robbins, The 5 Second Rule
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Should you stop tracking your Amazon rank

Date: Monday 27th of April 2026
Summary: Kevin King explains why rank tracking is measuring the wrong thing in 2026 and what to use instead, breaks down Rufus's new "Tell us about you" identity-matching feature, walks through the 4-discipline future of SEO, warns about Best Seller badge hijackers attacking through Mexico, and unpacks Anthropic's Project Deal experiment in agent-to-agent commerce.
Key Points Discussed:
Why rank tracking is broken in 2026: personalization, mobile shifts, 72-96 hour shuffle noise, and a shrinking slice of where business actually happens
Using Search Query Performance (SQP) as a funnel: impression share, click share, cart add share, purchase share — and what each diagnosis tells you
Total Count vs Brand Count: separating market movement from your own performance, and splitting branded vs unbranded queries
Marketplace Pulse 2026 Seller Index: where AI has actually moved the needle (and where it hasn't) for Amazon sellers
Rufus's new "Tell us about you" feature creates persistent shopper identity profiles that change which ASINs surface for the same keyword
Writing identity language into bullets, A+ content and backend keywords to win the profile-matching layer
27 years of SEO and the 4-discipline future: Traditional SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and ACO (Agentic Commerce Optimization)
Kian Golzari's Canton Fair Mastery private masterclass in Guangzhou, May 2-3
Vanessa Hung's warning: Best Seller badge hijackers exploiting NARF-duplicated ASINs through the Mexico marketplace, and how to check your NARF status
Anthropic's Project Deal experiment: AI agents negotiating on behalf of humans, and why the model gap will quietly determine winners and losers in agent-to-agent commerce
Links Mentioned:
Christian Umbach at Autopilot — Stop Tracking Amazon Rank. Start Tracking Market Share
27-Year History of SEO interactive timeline
Canton Fair Mastery — Kian Golzari's private masterclass, May 2-3 in Guangzhou
Vanessa Hung's website (Online Seller Solutions)
Stack Influence — micro-influencer product seeding (10% off for BDSN readers this month)
Anthropic's Project Deal — AI agents negotiating commerce
Chopsticks ranking hack — guy ordered chopsticks and received thousands of shipments
Hot Picks:
Most Amazon sellers are using AI the wrong way
Inside the AI systems Amazon uses to protect shoppers
Amazon is wielding its power over AI shopping bots
60% of Amazon search now involves Rufus engagement
Stump Bezos Answer: ChatGPT's sponsored suggestions in conversational product recommendations have generated $100 million in annualized revenue in just 6 weeks since launch.
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