Inside: Content Is No Longer King... But This Is

Date: April 16th, 2026

Summary: Kevin King shares a special Marketing Misfits crossover edition covering AI search and Answer Engine Optimization (AEO), why 90% of websites are invisible to AI, schema markup strategies, the AIDA copywriting formula, email segmentation tactics, a Liquid Death case study, and practical tips for optimizing content for AI answer engines.

Key Points Discussed

• Kasim Aslam's research on how AI answer engines choose their sources
• Why schema markup is the new backlink and only 12.4% of websites use it correctly
• The Dark Psychology of Gen Z Buyers with Sarah Levinger
• Google's quiet restriction of AI training sources from hundreds to just 10
• The AIDA copywriting formula and how most marketers get it wrong
• Email segmentation: behavioral vs. demographic targeting
• CheckThat.ai as a baseline AEO measurement tool
• Liquid Death case study: testing the brand before the product
• 7 ways AI search differs from traditional Google search
• FAQ schema optimization for Answer Engine Optimization
• The cigar band origin story and Collective Minds Society trip

Links Mentioned

• E-Com Mastery AI Nashville Replays
• Marketing Misfits Newsletter
• The Dark Psychology of Gen Z Buyers (YouTube)
• The Rise of AI Answer Engines with Kasim Aslam (YouTube)
• The New AI-SEO Playbook in 2026 with Tracy Graziani (YouTube)
• Dragon Fish - Email Marketing & AEO Help
• CheckThat.ai - AI Brand Perception Tool
• Collective Minds Society Cigar & Whisky Trip (Feb 2027)
• Marketing Misfits Podcast
• Link to written version of the newsletter: [Insert link here]

Trivia Question Answer

Only 12.4% of websites use schema markup correctly, and those sites earn 2.8 times more AI citations than those without it.

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